June 30, 2016

ADVANCED TELEVISION: TV outperforms digital for ad attention and recall

Speaking at the annual Nielsen Consumer 360 event, the Council for Research Excellence (CRE) unveiled findings from a new platform usage study that show TV outperforming computer, smartphone and tablet in viewer ad attention and recall.

The study, conducted by Hub Entertainment Research, was designed to compare viewing of TV shows and advertising across screens to determine whether engagement and recall differ among platforms, and to identify the drivers that have the greatest impact on the viewing experience.

Learn More>>

BACK

Copyright © 2015 HUB Research llc. All rights reserved.