April 24, 2017

Awareness of TV Everywhere hits 73% just in time for vMVPD revolution

Its growth was long stunted simply because not enough people knew it even existed, but TV Everywhere has now reached an “aided awareness” level of 73%, according to the latest survey conducted by the Cable and Telecommunications Association for Marketing (CTAM).

The bad news, of course, is that it’s taken so long for the 8-year-old initiative aimed at protecting linear pay-TV from the erosive forces of over-the-top delivery to catch on, the cat is already out of the bag. But TV Everywhere is finally getting somewhere.

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