July 7, 2016

CAMPAIGN US: Broadcast TV is on the comeback trail

Higher ad attention and recall rates signal good news for broadcast and cable

The TV business has had a couple of questionable years, but things may be turning up. After two years of consecutive losses, the broadcast and cable networks enjoyed a stronger than usual upfront season this year, and now a new research study reports that TV ads pull higher engagement and recall rates than on digital platforms.

Maybe the future “death” of TV has finally been proven to be a gross exaggeration.

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