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NON-TRADITIONAL ONLINE VIDEO ALREADY ATTRACTS A HUGE AUDIENCE

88%

of viewers 16-24 watch at least one online source of non-traditional video entertainment
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NON-TRADITIONAL ONLINE VIDEO CONSUMES DISPOSABLE TIME

8 hrs 12 min

The average viewer spends more than 8 hours watching this way, and about 22 hours watching traditional TV shows
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VIEWERS THAT WATCH THIS WAY ARE HIGHLY ENGAGED

53%

of viewers who watch online videos as entertainment watch them every day
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ONLINE TV AND GAMING CONSOLES.

33%

Among those who watch any TV through a game console, one third say watching TV was a main reason they bought their console.
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STREAMING FROM MULTIPLE CONNECTIONS.

2.1

The average connected TV is used to stream content through 2.1 different connections (including built in connections and peripherals)
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WATCHING TV WITH MORE DEVICES.

3.1

In 2015 the average online viewer watches on or through 3.1 devices – a 29% increase from 2013

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