Hub Entertainment Research’s report last month, which found that 52 percent of pay-TV viewers prefer to watch their favorite shows online rather than via traditional broadcast or cable channels, surfaced amid a flurry of high-profile developments in the fast-evolving, over-the-top and subscription video-on-demand market.
The Hub study reinforced a Parks Associates report, issued just a few days earlier, that declared SVOD services—many of them offshoots from traditional linear TV networks—now dominate the paid OTT landscape.