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What makes TV content the most valuable to consumers?

Today, consumers have an unprecedented number of options when it comes to TV content: where to get it, how to watch it, and how/how much to pay (if they pay for it at all).

Hub’s “2013: What’s TV Worth?” study goes beyond measuring use of platforms and devices to tackle the question that every brand in the industry shares: What attributes make content the most valuable to consumers?

This research will tell you…

    • Why cord cutting is not a threat to traditional television.
    • The reasons why some consumers choose to watch on tablets even when a television is available, and how content providers can leverage those reasons to attract more viewers.
    • Unexpected ways that networks and MSOs can leverage online content to drive linear viewing.
    • Which payment models consumers choose first (free with ads; subscription; or transactional).
    • How much value consumers associate with different content sources (e.g. traditional pay TV, premium cable channels, online subscriptions).
    • How much value consumers associate with specific providers (e.g. the various MSOs, Netflix, Hulu, iTunes, Amazon Prime).
    • The most effective messaging and product development strategies to attract consumers to one online source over another.

This study was conducted in February and March of 2013, among 1,750 TV viewers between the ages of 16 and 64. The full report is $3,500, and includes data on more than 50 networks and subscribers to every cable, satellite, and fiber optic MSO in the U.S.

Download an excerpt of the “What’s TV Worth” report.

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