March 5, 2015

EMARKETER: Netflix, Cable Battle for Millennials’ Attention

According to HUB Research polling conducted in February 2015, 61% of US millennials’ time spent watching TV was time shifted, vs. less than 40% spent viewing live content. In comparison, time shifted and live viewing were relatively even among on the general population, though time shifting did grab a slightly larger share. Learn More>>

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