September 5, 2017

Live TV Holding Off Netflix as First Choice for Viewing

A third of Netflix subscribers turn to the SVOD service first when looking for something to watch.

Live TV still remains the go to choice for nearly half of TV viewers when they want to find something to watch, but subscription video-on-demand services are closing the gap, with Netflix leading the way. According to a new study from Hub Entertainment Research, one in four people will use an SVOD as their default source for programming and one in five says they turn to Netflix first.

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