October 6, 2016

MARKETING CHARTS: What Factors Would Drive Greater Consumer Engagement With Ads in Online TV Content?

A majority of TV viewers claim to prefer free ad-supported TV over paid models, but the most mentioned advantages of subscription video-on-demand services relate to the relative absence of commercials, according to a Hub Entertainment Research study. Still, consumers are perceiving an increase in commercials over the past year, not only on live TV.

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