August 3, 2017

Netflix Users Look to Amazon Instant Video and Hulu to Fill Content Gaps

Netflix is still top dog among subscription video-on-demand (SVOD) providers, but Amazon and Hulu still play important roles in the space.

Hub Research polled US TV viewers ages 16 to 74 who subscribed to SVOD services and watched 5 hours of TV per week. It found that Hulu’s penetration rate among respondents reached 22% in 2017, nearly double the rate from last year. Amazon Prime Video’s rate grew by 12 percentage points to 36% over the same time period.

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