July 24, 2018

Report: Live TV Viewing Dropping in Popularity

Increasing numbers of consumers are shying away from live linear television as their default home entertainment choice.

Less than 40% of consumers in a survey now opt for live TV as their first option, according to new data from Hub Entertainment Research. That compared to 47% of respondents during a previous-year survey.

Learn More>>

BACK

Copyright © 2015 HUB Research llc. All rights reserved.