July 20, 2017

Studies show rapid uptick in dual SVOD subscriptions

The share of U.S. homes that subscribe to more than one of the major SVOD services has risen from 26% to 38% in just one year, according to Hub Entertainment Research.

Meanwhile, the share of U.S. homes that subscribe to all three major SVOD platforms—Netflix, Amazon and Hulu—has grown from 6% to 14%, according to the Hub report, which is detailed here by MediaPost.

The Hub data is juxtaposed with Parks Associates info that surfaced last week indicating that nearly 60% of U.S. homes subscribe to at least one of the major services.

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