Commercial television audiences are falling away as viewers choose to binge-watch on-demand shows at any hour they choose, thanks to streaming services such as Netflix.
One San Francisco-based company is already five steps ahead, leading the charge on the world’s first mobile-based reality talent show.
Based on the American Idol format, Megastar Millionaire will launch at the start of 2017, allowing the public to vote for contestants from all around the world.
But would audiences actually pay for the privilege in taking part of this experiment? Research suggests they might. More than 80 per cent of social media users who were surveyed in a Hub Entertainment Research report said they found the Megastar Millionaire format appealing.