November 10, 2017

TV Shows’ Visibility Spread Via Ads, Digital Depends On WOM

TV consumers discover a new show via traditional advertising sources, while finding an online show happens through word-of-mouth.

Hub Entertainment Research says that 51% of consumers find out about a traditional pay TV show through advertising via TV, print, social media or other online sources — versus 22% from word-of-mouth, in-person or online.

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