The Hub Reports

Continous analysis of the most important trends in the TV industry, in a package that’s easy to use and share

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The Hub Reports: a cost effective way to monitor key trends in TV consumption

The Hub Reports:  a cost effective way to monitor key trends in TV consumption

The Hub Reports are a series of 6 annual subscription studies. Each study tracks a key aspect of the way consumers find, choose, and consume TV content. For example:

  • Pay TV: cord cutting, cord “shaving”, and the factors that drive them
  • TV Discovery: how viewers find new shows, and how they decide which ones to watch
  • Engagement: the factors that determine which shows consumers stick with, and which they don’t
  • Platforms: which TV sources are gaining users, and which are losing them
  • Devices: the screens that viewers use to watch, and the ways they connect their TV sets to the internet

Subscribers get a new report every other month. In addition, subscribers can include up to 3 custom questions in every study, to gather data on their viewers, subscribers, or target segments and access to white papers that prioritize the most important changes, and where the industry is heading. Each subscriber can also include up to 3 custom questions in every study.

The Goal: The Hub Reports enable TV researchers to monitor the most important changes taking place, and address issues of importance to their organization, and answer key questions with a much lower investment of time and money.

To learn more about the subscription, enter your information on the next page.

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