What's New

Consumers want to sample new shows and watch old favorites immediately, and they turn to streaming to do it. Who will ultimately be able to give them what they want — Netflix, or the new platforms from old players? Learn More>>

Peter Lenkov knows how to make new TV shows out of old hits, and that’s a specialty in high demand at major broadcast networks these days. “Hawaii Five-0,” his update of the 1970s detective series, is in its ninth season on CBS. He also oversees “MacGyver,”…

According to a recent survey, when TV viewers were asked about watching a favorite TV show, more consumers than ever say they watch that show on line. Is the broadcast of original content a key factor in that development? Learn More>>

On its Q3 earnings call last week, Disney CEO Bob Iger gave some further insight into how the company is preparing for its shift into the direct-to-consumer (DTC) streaming future. By the end of next year, Disney will have three DTC services operating under its roof:…

Here’s a consequential “wow” for media platforms. In a game-changer for traditional TV networks and cable companies, Netflix has overtaken live TV as the choice where viewers access their favorite shows. In Hub Research’s new “Conquering Content” study, 32% of respondents cited Netflix, while live TV…

Here’s a bit of research that one can take for face value, or perhaps leave open for interpretation. According to Hub Entertainment Research, known for reports focused on consumer abandonment of MVPDs; devices (with a focus on digital); and platforms (with, again, an emphasis on digital), “viewers are…

Netflix has overtaken live TV as the platform where TV viewers watch their favorite show, according to Hub Research’s 2018 “Conquering Content” study. According to MediaPost, Hub has published the study for each of the past five years, tracking viewer behavior on both traditional linear and…

Netflix is the number one source for watching favorite TV programs, according to Hub’s latest “Conquering Content” study. Thirty-two percent of those surveyed said they use the streaming service to watch their favorite show, versus 26% who watch on traditional live TV. Overall, 56% of respondents…

Netflix has overtaken live TV as the platform where TV viewers watch their favorite show, according to Hub Research’s 2018 “Conquering Content” study. Hub has published the study for each of the past five years, tracking viewer behavior on both traditional linear and online content sources….

In its latest annual study of TV viewing habits, Hub Entertainment Research found that more people seek out their favorite shows on Netflix than on live TV. Learn More>>

Charles Darwin would have an absolute field day with the current cutthroat television landscape. In the third quarter of 2018, the TV industry suffered the worst subscriber loss in U.S. history, losing more than 1 million paying customers, according to new research firm Moffett Nathanson. Though…

The shift toward over-the-top (OTT) video has accelerated. According to a new study by the research firm Hub, 56 percent of consumers now saying that they use streaming platforms over pay-TV services to watch their favorite content. Learn More>>

Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram. Even though they have far fewer users, solid ad opportunities on each platform are available, and both are managing to produce revenue gains…

Limelight claims that its data shows SVOD is supplementing pay TV, not replacing it. However, the data doesn’t show this at all. Moreover, though SVOD may not be a direct cause of cord-cutting, it is almost certainly an enabler. Learn More>>

In May of this year, I caught a lot of flak after publishing an article entitled Netflix is Uninvestable. While I have not changed my mind about my original conclusion, I have gotten interested in Netflix NFLX again because of a small cap firm whose business…

As consumers increasingly abandon linear TV for internet programming, the changing media landscape has given birth to a number of different streaming models. While Netflix(NASDAQ:NFLX) has always fervently adhered to an ad-free strategy, some services like Hulu have adopted a multitiered offering. Hulu offers a limited…

How important is a commercial-free experience to Netflix? A new study from Hub Entertainment Research suggests that 23% of subscribers would drop the service if it kept the same price point but incorporated ads into its programming. Notably, however, Hub also found that if Netflix added…

Netflix doesn’t sell advertising or run commercial interruptions in its streaming content. The company says it never will. As I wrote more than three years ago, if Netflix adopted advertising it would be a total disaster — and that’s as true as ever today. Learn More>>

One of the hardest things for a digital service to accomplish is changing its monetization model. Switching from an advertising-free subscription service to a service that runs some advertising while maintaining its subscription fee may be the most difficult switch of all. Learn More>>

NEW YORK – Netflix users have spoken – and they don’t want ads. A study from Hub Entertainment Research finds that 23 percent of people would drop Netflix if they start including ads – even if it means a lower monthly fee. Sixteen percent say they…

Netflix plans to spend more than $8 billion this year on more than 700 original shows, but how will subscribers keep track of it all? One new idea the streaming video giant has been experimenting with is ads promoting its original content. It’s an experiment that…

Almost one-quarter (23%) of consumers said they would drop their subscription if Netflix (NASDAQ:NFLX) included ads, while less than half (41%) said they would definitely or probably keep the service, according to a study by Hub Entertainment Research. Learn More>>

Netflix recently confirmed that it has begun testing the idea of inserting promos for its shows and movies between episodes of current programmes. In its most recent TV study, The Future of Monetization, Hub Entertainment Research gauged consumer reaction to alternatives to the Netflix pay model…

Netflix could lose a significant amount of subscribers if it introduces adverts during its programming. Hub Entertainment Research questioned 1,612 US TV consumers from ages 16 to 74 who watch at least an hour of TV per week and have broadband at home.   Learn More>>

Netflix viewers wouldn’t take kindly to ads being included during their shows, according to a Hub Entertainment Research study, The Future of Monetization. If the streamer began showing ads, 23% of those surveyed said they’d drop the service, with just 41% saying they’d definitely or probably…

Netflix, if you’re listening — there are more warning signs that your current dalliance with the ads that you’re not really referring to as ads is a bad idea. Media research company Hub Entertainment Research is out today with the results of its “The Future of…

While Netflix is far and away the SVOD leader, that doesn’t mean it’s impenetrable. Data from Hub Entertainment Research’s “The Future of Monetization” report says 23 percent of current Netflix subscribers would drop the service if it or their pay TV provider raised prices by $5…

Netflix plans to spend more than $8 billion this year on more than 700 original shows, but how will subscribers keep track of it all? One new idea the streaming video giant has been experimenting with is ads promoting its original content. It’s an experiment that…

Le mois dernier, nous apprenions que Netflix testait l’inclusion de spots publicitaires entre ses épisodes de séries. Pas de réclames pour des marques, mais des vidéos qui font la promotion des autres shows de la plateforme de streaming. La levée de boucliers a été immédiate et de…

This is why we can’t have nice things. There’s nothing worse than when you are watching YouTube videos and some clunky, unrelated ad assaults your ears and eyes. Skip video in 5, 4, 3, 2 – SKIP. Remember when Foxtel was ad free? Yeah me neither,…

With Netflix planning to spend more than $8 billion this year on more than 700 original shows, the streaming service has raised concerns that users of the service might have trouble keeping up with it all. Learn More>>

The advent of DVRs and streaming media has created a complicated relationship between consumers and ads, with one rather obvious commonality in place: Non-skippable ads are the worst, and if Netflix chooses to pursue that path, it could be faced with serious consequences.   Learn More>>

Years ago, we ran a survey that found most people (79%) would prefer to pay more for Netflix than see advertisements on the streaming service. Today, a new survey was released that found this number to remain accurate. Hub Entertainment Research has found that 25% of…

Netflix could lose a significant amount of subscribers if it introduces adverts during its programming. Hub Entertainment Research questioned 1,612 US TV consumers from ages 16 to 74 who watch at least an hour of TV per week and have broadband at home. Their report found…

Netflix found itself in hot water with subscribers last month when the company began testing video promos between episodes. New research suggests the practice could really cost the company. Hub Entertainment Research’s new TV study, “The Future of Monetization,” spoke with 1,612 TV consumers (ages 16…

In its study, The Future of Monetisation, the analyst gauged consumer reaction to alternatives to the Netflix pay model status quo, including possible price increases and an ad-supported plan. It conducted its survey among 1,612 US consumers with broadband, who watch at least an hour of…

There are several reasons why Netflix is everyone’s favorite streaming platform: There’s the (mostly) quality original content, the Parks And Recreation backlog, and, perhaps most importantly, the lack of shrill, looping ads. Last month, we reported that the service is testing out what it calls “recommendations,”…

One of the key features of Netflix’s unlimited streaming platform has always been the absence of traditional TV advertising. You don’t have to watch commercials in between segments of Stranger Things or The Great British Baking Show, and this is a boon for just about everybody—and…

The insertion of promos for its shows and movies between episodes of current programs is something Netflix is testing — resulting in some criticism from its subscribers. But, what if Netflix were to show advertisements, rather than promos? And, what if Netflix bumped its subscription rates by at…

Netflix, if you’re listening — there are more warning signs that your current dalliance with the ads that you’re not really referring to as ads is a bad idea. Media research company Hub Entertainment Research is out today with the results of its “The Future of…

TV viewers still prefer — by a slight margin — free, ad-supported TV platforms and networks over subscription ad-free monthly services. But the fast-forwarding option is key. Some 51% of those surveyed by Hub Entertainment Research prefer TV free with advertising — as long as they…

A new survey shows that most consumers like the streaming service exactly how it is Consumers like Netflix exactly how it is—at the current price and without ads—according to a new survey from media research company Hub Entertainment Research. And if the streaming service would ever…

While video games have yet to crack Madison Avenue in any massive way, the next generation may have some say in that. A new study finds that Millennials are just as likely to play video games as watch TV as their “default” source of entertainment. The…

New data shows that SVOD is catching up to, and overhauling, live TV in the UK and US. Moreover, the young are leading adoption on both sides of the Atlantic. The smart TV is the preferred platform in the UK, but streaming media players are winning…

The TV industry has vastly changed in just five years, as highlighted in new data released by Hub Entertainment Research. In just that short amount of time, streaming platforms such as Netflix, Amazon and Hulu have given consumers new methods of accessing television and, in the…

Do you prefer to watch your shows live or on demand? According to a new study, most Americans prefer watching on-demand shows. According to a new study from Hub Entertainment Research Group, only 39 percent of Americans prefer live TV as their default option to watch…

Channel surfing is dying. A new study by Hub Entertainment Research has confirmed what you probably already suspected – people are increasingly defaulting to on-demand media to deliberately watch something rather than casually flipping through channels to see what’s on. The study indicates that only 39%…

EXCLUSIVE: The concept of channel surfing appears to be going out with the tide. Rather than flipping on live TV to see what’s on, viewers are increasingly defaulting to on-demand sources like SVOD services, according to a new study by HubEntertainment Research.  In the latest edition of…

The concept of channel surfing appears to be going out with the tide. Rather than flipping on live TV to see what’s on, viewers are increasingly defaulting to on-demand sources like SVOD services, according to a new study by Hub Entertainment Research. Learn More>>

Increasing numbers of consumers are shying away from live linear television as their default home entertainment choice. Less than 40% of consumers in a survey now opt for live TV as their first option, according to new data from Hub Entertainment Research. That compared to 47%…

Hub Entertainment Research, a consumer entertainment behavior think-tank, discovered the dwindling number of live TV consumers. It deduced the trend as an offshoot of viewers adopting more contemporary platforms. Based on the latest edition of the annual “Decoding the Default,” there is a steady surge in…

New data from Hub Entertainment Research highlights how quickly SVOD is supplanting live TV viewing. No surprise that the focus of these changes is in the young, who are now almost completely disengaged from live TV. Spoiled for choice In its new report Decoding the Default,…

In what may be an inflexion point for the broadcast industry, a study from Hub Entertainment Research has found that as consumers adopt more platforms, even older viewers are abandoning live TV as their home base. The latest edition of the Decoding The Default annual study…

More than 8 in 10 American households have access to at least one on-demand TV service, and the proliferation of these content sources is having a dramatic effect on TV viewing behavior, according to a new report from Hub Entertainment Research. In its latest analysis of…

According to findings from Decoding the Default, the annual study by Hub Entertainment Research which tracks the TV sources US consumers consider their go-to viewing platform, there is a continuing increase in multiple platform use and a steady move away from live TV as a default…

In a recent study, only 39 percent of television viewers choose live TV as their default option, down from 47 percent last year. Traditional broadcast and cable networks should probably take note that live television seems to become less popular with each passing year. Learn More>>

Thanks to an expanding list of streaming options, viewers of all ages are less likely to make traditional live linear TV their default starting point. What do TV viewers look at first when they switch on their sets? According to new data from Hub Entertainment Research,…

About half of US consumers ages 18-34 subscribe to at least two of the three main SVOD services (Netflix, Hulu, Amazon), according to new data from Hub Entertainment Research. Another interesting finding from the report was a drop in live viewing via traditional pay-TV services.  Hub…

New online video services face a tough challenge getting burned out, cash-strapped consumers to find and pay for their service. Wired’s new video streaming service could have the answer. This week nScreenMedia reported on new Ampere Analysis data showing that US and European consumers are beginning…

Curation is nothing new to modern-day entertainment consumers. From Spotify to Hulu and everything in between, the entertainment market is saturated with options that collect existing content and offer it in a neat, tidy package. From playlists to recommendation engines, these popular offerings take the work away…

A new study reveals which TV providers offer the most — and least — value in the eyes of consumers. Does your TV service measure up? If you’re looking for a TV provider that offers more value, it’s time to ditch traditional pay-TV for a virtual…

Is the price and value of TV subscriptions worth it? A new survey shows U.S. video consumers are believing more than ever that streaming services Netflix, Hulu and Amazon Prime are a much better value versus traditional cable or satellite TV. A new annual study released…

There is a large gap in perceived value between online TV services and traditional cable, satellite or IPTV, according to Hub Entertainment Research’s What’s TV Worth annual study of US video consumers. The report found that the difference between what TV consumers pay, and what they think is…

There’s a large gap in perceived value between TV services and traditional cable, satellite and fiber optic services, according to Hub Entertainment Research’s annual “What’s TV Worth” report. MVPD customers pay, on average, $33 more per month for the TV services they subscribe to than they think…

According to findings from Hub Entertainment Research’s What’s TV Worth, the firm’s annual study on the perceived value of TV services, there is a large gap in perceived value between online TV services and traditional cable, satellite or fibre optic services. Highlights from the study:  Learn More>>

Think you’re paying way too much per month for your cable TV services? You’re not alone, newly released findings from Hub Entertainment Research suggest.  Learn More>>

-Consumers feel they get much more value from online TV services than from a traditional MVPD service, according to Hub Entertainment Research’s latest study-   Boston, MA – April 30, 2018: Hub Entertainment Research released findings today from “What’s TV Worth,” its annual study on the…

The ability for pay TV subscribers to watch television on any device and from anywhere with a simple login–called TV Everywhere–is continuing to change the way people watch their favorite shows, according to new data from CTAM. The tracking study shows that 70 percent of pay TV subscribers are aware…

Consumers still crave aggregation, but seek smaller, personalized packages Amid a growing roster of content choices that include a batch of virtual multichannel video programming distributors and subscription video-on-demand services, there’s still no “magic bullet” that will satisfy the TV needs of all consumers, a new…

Too much of anything is still too much – just look at Netflix stock Back in 2013, when Netflix, Inc. (NASDAQ:NFLX) first got into the original-programming game with its hit series House of Cards, owners of Netflix stock were curious, but mostly un-opinionated. While most everyone agreed it…

Shaun White and Lindsey Vonn are longtime household names, but at the start of the Winter Games, the A-list athletes were the only two recognizable Olympians heading to PyeongChang, South Korea. It’s hard to imagine a news cycle without figure skater Adam Rippon and snowboarder Chloe Kim, but a…

As traditional linear TV viewing shifts to an on-demand and over-the-top delivery system, companies that sell bundles of premium video content are trying to adjust accordingly. According to a new report by Hub Entertainment Research, media companies, technology companies, and distributors should be seeking simplicity as…

Instability in pay-TV through the evolution in video has been at the top of concerns across cable, but the fall in subscribers isn’t totally unexpected considering other shifts in the US. Industry researchers are finally getting the chance to look back and decipher when consumer behavior…

Fast on the heels of the Super Bowl — America’s premier sports marketing forum — comes the opening ceremony of the Winter Olympics, set for Friday. NBC will broadcast more than 2,400 hours of competition and analysis during the Games, but most of it will run on NBCOlympics.com…

Deep in the Taebaek Mountains, the sprawling resort at the center of the Pyeongchang Olympics took shape a decade ago on hundreds of acres of potato fields. The transformation includes three hotels, a casino, a concert hall, a convention center, a massive indoor water park, high-end…

The 2018 Winter Olympic Games are here. Perhaps you’ve heard about Russia kind of, sort of, being banned. Perhaps you’ve heard about North and South Korea competing together, or about the security drones designed to catch other drones, or about the $60 million stadium that will be used…

Having a popular content brand name like Netflix remains a key driver in picking up viewers, new data shows. Respondents to Hub Entertainment Research’s study claimed networks have no influence on what they watch, but their actual behaviour suggests otherwise. The findings, published yesterday, showed that…

The entertainment landscape is evolving. With the debut of streaming 11 years ago, the way that viewers consume content has been unalterably changed. The pioneer of this technology, Netflix (NASDAQ:NFLX), has long been the biggest beneficiary of the changes that it initiated back in 2007.   Learn More>>

The 2016 Summer Olympics in Rio featured swimmer Michael Phelps, already the most decorated Olympian ever, returning from retirement. Others, too, came to Rio with multiple golds, big endorsements and well-known backstories, including U.S. gymnast Gabby Douglas and Jamaican sprinter Usain Bolt.   Learn More>>

If you set aside the actual movies and TV shows they offer, Netflix, Amazon’s Prime video service, and Hulu may seem largely interchangeable. The three streaming video services are all targeted at cord cutters, they all charge around the same amount per month, they all work…

The different streaming services available may be seen as competitors, but they might not actually be competing for the same set of viewers. A report from Hub Entertainment Research has revealed that Netflix, Amazon Prime and Hulu are serving different purposes for the digital audiences. The…

Netflix doesn’t seem to have any good movies anymore. That’s not just the vague impression you get scrolling through your feed, anymore. According to a recent report from Hub Entertainment Research, viewers aren’t looking to Netflix for movies. Those have their place at Amazon, while network shows…

With original content akin to currency in the tech world these days, it’s no surprise that Apple over the past few months has gotten dead serious about developing original programming designed to lure viewers away from services like Netflix and HBO. To this end, Apple this…

Did you watch the latest season of Black Mirror? How about Handmaid’s Tale? In the age of “peak TV,” this classic water-cooler conversation starter induces more anxiety than enthusiasm for television series. As long ago as 2015, when he coined the phrase “peak TV,” FX Networks boss John…

One of the biggest questions concerning the price of streaming video is, “How much is too much?” When Netflix (NASDAQ:NFLX) announced in October that it would be raising the price of its most popular plans, many wondered whether it would result in increased cancellations for the service.   Learn More>>

The difference in viewing habits between younger and older consumers is stark, according to a study from Hub Entertainment Research. Viewers 35 and over spend about two-thirds of their time consuming television and movie content, and only 25% of their time on social media, playing games…

In the latest sign that Disney’s plans for a streaming service continue at full speed, the company has hired Kevin Swint as the senior vice president/general manager for the upcoming Disney-branded service.   Learn More>>

Hub Entertainment Research has released a new report entitled “Battle for Share of Mind” – and it contains some interesting data about how people are dividing up their entertainment time, particularly as it relates to video time. Here are 4 interesting takeaways from the report, which…

Netflix, Hulu, and Amazon Prime may be competitors, but they serve their audiences in very different ways. People use Netflix most often to watch original series, Amazon to watch movies, and Hulu to watch TV shows from other networks, a report from Hub Entertainment Research shows. The firm…

The Walt Disney Company (NYSE:DIS) announced earlier this year that it would not be renewing its deal with Netflix, Inc. (NASDAQ:NFLX). The agreement, which brought films from the Marvel, Pixar, Lucasfilm, and Disney studios to the streaming giant, would be allowed to expire in 2019. This coincides with Disney’s plan…

Hub Entertainment Research’s report last month, which found that 52 percent of pay-TV viewers prefer to watch their favorite shows online rather than via traditional broadcast or cable channels, surfaced amid a flurry of high-profile developments in the fast-evolving, over-the-top and subscription video-on-demand market. The Hub…

Same channels, different remote control The good news: TV lovers still love watching TV. The not as good news: Viewers aren’t watching it in the same way as they used to (and until relatively recently). Set-top cable boxes have dwindled in popularity over the past four…

Furious spending on original programming – coupled with large libraries of licensed content – seem to be paying off for subscription video-on-demand (SVOD) services and other online sources. In fact, these are now becoming the viewing destinations for a majority of viewers’ favorite TV shows, according…

And it doesn’t have to. Disney (NYSE:DIS) CEO Bob Iger gave a few more details about Disney’s forthcoming direct-to-consumer streaming service during the company’s fourth quarter earnings call. The streaming service will include films from Disney, Pixar, Marvel, and Star Wars. The movie giant also plans to produce…

More than half of TV viewers — 52% — say they watch their favorite shows online, while 48% watch through an MVPD set-top, according to Hub Entertainment Research’s annual “Conquering Content” report, published last week. Learn More>>

The media sector has had its most tumultuous week in recent memory. AT&T’s attempt to create a television, film and mobile communications behemoth with the $85.4bn purchase of media group Time Warner hangs in the balance: US regulators have asked it to sell off either some…

More than half (52%) of respondents to a new survey say that they now watch their favorite TV shows by way of a digital source. The other 48% use a set-top box for live TV, video-on-demand or a DVR. Last year just 40% of viewers watched…

New data from Hub Research suggests that TV watching habits may be at a tipping point, with the majority of US TV viewers saying they mainly watch their favorite show via a digital source. According to the latest edition of the firm’s annual “Conquering Content” report, 52% of…

A survey conducted by Hub Entertainment Research found that 49 percent of people believe there are “so many TV programs to choose from that it’s hard to know where to start.” This number of up from 42 percent when the question was asked back in 2014. There were…

TV consumers discover a new show via traditional advertising sources, while finding an online show happens through word-of-mouth. Hub Entertainment Research says that 51% of consumers find out about a traditional pay TV show through advertising via TV, print, social media or other online sources — versus…

Over-the-top video services have overtaken TV set-top boxes as the primary place where consumers watch their favorite shows, according to the 2017 ”Conquering Content” study from Hub Entertainment Research. The survey was conducted in October, and included more than 2,200 households that have broadband and watch…

More than half of TV consumers say their current favourite show comes from an online TV platform, according to new study from Hub Entertainment Research. Hub’s annual Conquering Content study tracks how TV consumers discover, choose, and watch content. For the first time since tracking began in 2014,…

TV is so good right now, folks. In fact, it’s too good, to the point where people are overwhelmed. At least that’s what a new survey has found, with those polled confessing there’s so many TV shows on right now they don’t even know where to start. It’s…

With no end in sight to the peak-TV phenomenon as the likes of Netflix and Apple load up on original series, a new survey indicates U.S. viewers may have already had their fill of content. Asked whether “there are so many TV programs to choose from that it’s hard to…

Where, and how, TV viewers are watching is ever-evolving. Jon Giegengack, Principal and Founder of Hub Entertainment Research, the insights agency focused on the impact of technology on the way people discover, choose and consume media and entertainment content, offers some by-the-numbers intel. Learn More>>

CTAM is leading an industry-wide collaboration to accelerate consumer awareness, understanding and usage of TV Everywhere. The TVE Steering Committee provides strategic direction for the Marketing Communications subcommittee and UX subcommittee to develop recommendations for consistent, effective messaging and user experiences.   Learn More>>

The rapid expansion of single provider and skinny bundle SVOD (streaming video-on-demand) services has unearthed an important question: Does disabling fast-forwarding hurt or help the ad-supported revenue model? New SVODs like YouTube TV are finding new ways to get into the “DVR Disabling” business, according to…

Sixty-four percent of TV viewers say they’re watching Hulu more than they were a year ago, according to a report published by Hub Entertainment Research. Hub surveyed 1,608 U.S. TV viewers in a report titled “TV Redefined,” that Multichannel News obtained. According to the report, 56% of respondents…

The amount of time U.S. consumers are dedicating to subscription VOD services has risen sharply over the past year, Hub Entertainment Research found in a new study that also shed light on areas such as ad-skipping and service account sharing. Hub, in its TV Redefined study, which surveyed…

Netflix’s subscriber count is soaring and the company is investing billions into original content, but according to a new report published by Marketing Charts today, live TV is still the first place around half of TV viewers go first when they want to watch a show. However, for roughly…

What do do people turn to first when they want to watch a TV show? Turns out it’s still live TV for almost half of TV viewers, according to a recent Hub Entertainment Research study. Even so, about 1 in 4 turn to a subscription video-on-demand service…

In many ways, Netflix, Inc. (NASDAQ:NFLX) offers a viewing experience that is far superior to traditional television. There are no commercials, no fillers, and most TV series are offered as collection — perfect for binge watching. These factors are inspiring an increasing number of TV watchers to turn…

A third of Netflix subscribers turn to the SVOD service first when looking for something to watch. Live TV still remains the go to choice for nearly half of TV viewers when they want to find something to watch, but subscription video-on-demand services are closing the…

Netflix is still top dog among subscription video-on-demand (SVOD) providers, but Amazon and Hulu still play important roles in the space. Hub Research polled US TV viewers ages 16 to 74 who subscribed to SVOD services and watched 5 hours of TV per week. It found that…

Consumer appetite for content is going strong: Viewers watch 4 hours and 23 minutes on average per day. However, traditional TV viewing is declining while viewing of subscription video on demand (SVOD) services is growing. In fact, subscribing to a SVOD service is becoming the norm. Two-thirds…

Over 50 million Americans subscribe to Netflix (NASDAQ:NFLX) as of the end of last quarter. That number completely dwarfs Hulu and the number of Amazon (NASDAQ:AMZN) Prime subscribers taking advantage of its video streaming feature. Hulu has over 12 million subscribers, and comScore estimates that just 17 million Prime subscribers stream content in any given month….

The share of U.S. homes that subscribe to more than one of the major SVOD services has risen from 26% to 38% in just one year, according to Hub Entertainment Research. Meanwhile, the share of U.S. homes that subscribe to all three major SVOD platforms—Netflix, Amazon…

Multiple subscription video-on-demand (VOD) services in U.S. TV homes show continued growth. A recent study says 38% of TV homes subscribe to two or more major subscription VOD services such as Netflix, Amazon and Hulu. This is up from 26% a year ago, according to Hub…

It’s probably hard for media buyers bunched around New York and a few other big cities to recognize that not everybody is just like everybody they know. But it’s true. “Everybody” is not doing all the things you think they are. A new report from Hub…

Dueling data – that is, research findings that can prove anything you want – have always been one of my media obsessions. So this week’s crop of analytical research offers a bonanza, as well as a contradictory outlook, on how we’re watching the cornucopia of viewing…

Although cord-cutting continues to climb — with new digital TV services rising — the overall health of pay TV industry is relatively unchanged A new study says 88% of viewers with broadband have a pay TV subscription — statistically unchanged from 90% in 2014, according to Hub…

TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point. That conclusion was underscored by data from market research firm Hub Research. It surveyed 2,026 US…

Its growth was long stunted simply because not enough people knew it even existed, but TV Everywhere has now reached an “aided awareness” level of 73%, according to the latest survey conducted by the Cable and Telecommunications Association for Marketing (CTAM). The bad news, of course,…

CTAM and Hub Entertainment Research released results of a recent tracking study on TV Everywhere (TVE) viewing, based on reported consumer data collected continuously across a six-month span, August 2016 to January 2017. This new approach removes the volatility that occurs when taking an annual snapshot…

Consumers want a la carte pricing for pay TV networks, but the number of channels they are willing to shell out for is relatively low, according to a recent study by Hub Entertainment Research. In its latest study – Let’s Get Ready to Bundle – Hub Entertainment asked 1,500 broadband…

Shifting consumer behaviors have prompted an explosion in content on demand and non-linear TV viewing. The ability to record any and all shows, without storage constraints or availability limits, is a key component of this shift. Previously considered benefits, consumers now require the ability to pause…

A majority of TV viewers claim to prefer free ad-supported TV over paid models, but the most mentioned advantages of subscription video-on-demand services relate to the relative absence of commercials, according to a Hub Entertainment Research study. Still, consumers are perceiving an increase in commercials over…

Almost half of all men who use social media believe they will be famous one day – but less than a third of women think the same. The study, commissioned by digital entertainment company MSM Corporation International and conducted by Hub Entertainment Research, found that: More…

Commercial television audiences are falling away as viewers choose to binge-watch on-demand shows at any hour they choose, thanks to streaming services such as Netflix. One San Francisco-based company is already five steps ahead, leading the charge on the world’s first mobile-based reality talent show. Based…

Hulu is eliminating its ad-supported service, citing that it has become very limited—and is no longer aligned with the company’s content strategy. However, users will still be able to watch some ad-supported episodes of shows through a distribution deal Hulu signed with Yahoo. Overall, more US…

Users are potentially willing to pay more to jump on the Megastar Millionaire platform than MSM Corporation (ASX:MSM) first thought. The ASX-listed company tapped Hub Entertainment Research to conduct market testing of its Megastar Millionaire platform ahead of a closed beta test scheduled for September, and…

Amazon Prime and Hulu viewers in the US “almost always” have a Netflix subscription, according to new stats by Hub Entertainment Research. The US research found that 83% of Amazon Prime users, and 93% of Hulu users also use Netflix – the service that claims the…

Higher ad attention and recall rates signal good news for broadcast and cable The TV business has had a couple of questionable years, but things may be turning up. After two years of consecutive losses, the broadcast and cable networks enjoyed a stronger than usual upfront…

Study shows 62% of TV viewers and 46% of smartphone users recall half of ads. A study unveiled by the Council for Research Excellence shows that TV watchers pay more attention to advertisements than their digital counterparts. According to the study, conducted by Hub Entertainment Research,…

Speaking at the annual Nielsen Consumer 360 event, the Council for Research Excellence (CRE) unveiled findings from a new platform usage study that show TV outperforming computer, smartphone and tablet in viewer ad attention and recall. The study, conducted by Hub Entertainment Research, was designed to…

At a time when consumers — and the ad industry — appear to be blurring platform lines and lumping all forms of TV consumption together, new independent research being released today indicates there still are fundamental differences in the way consumers experience TV programming and ads…

A widely circulated report claims Netflix saves its subscribers from 160 hours of commercial breaks every year. The figure, from CordCutting.com, has certainly grabbed attention, having been picked up by plenty of other news outlets including Business Insider, BGR, andFortune. But in reality, the claim is…

Television viewing habits are changing thanks to on-demand services such as Netflix and Hulu, but the key word is still “television.” A new study conducted by Hub Research reveals that most people still watch shows on an actual television compared to other devices. Learn More>>

Premium digital video, from traditional TV media companies, may be gaining a bigger foothold. A new study says 34% of digital TV viewers would rather watch online video from “big media,” with only 14% preferring video from “independent” creators, according to results from Hub Entertainment Research………

Streaming entertainment is undoubtedly cutting into the time consumers spend watching television, but that doesn’t necessarily mean the end is nigh for traditional television providers.According to Hub Entertainment Research, more than three-quarters (77%) of consumers with broadband access have watched online-only content in the past six…

Some Sunday nights around the television never change, no matter how many streaming devices or extra screens we bring to the living room. Just look at the perennial viewing parties for the Super Bowl and the Academy Awards..… Learn More>>

More than half of pay TV consumers that know about “TV Everywhere” believe it would be an additional cost from networks or pay TV providers. A study by Hub Entertainment Research says 54% believe that TV Everywhere isn’t free, and 53% say they never use it…

Everything about the concept of “TV Everywhere” seems like a win-win: Pay TV customers enjoy the benefit of access to their subscription content on a variety of devices, at no additional cost; TV networks and MVPDs give customers one less reason to look for entertainment outside the…

Our annual “Conquering Content” study on TV discovery, illustrate the importance for TV providers to offer a deep library of content, organized in a way that’s easy to use.…  Some key findings: The growing use of online TV sources has made viewers more interested than ever…

Our “Finding Input One” study shows dramatic growth in the use of tablets and smartphones for TV viewing. Among consumers 16-64 who watch some TV shows online:… Half use a tablet to view TV shows (51%), a 15-point jump from just last year (36%). More than…

In an annual study released by Hub Entertainment Research last December, the absence of a universal search was ranked as the biggest frustration among video consumers, a distinction the shortcoming has held for several years running. Learn More>>

As online streaming grows, research firm Hub Research found that the average multichannel video customer also uses two online video services. In addition, about 40% of viewers from 16 to 24 now say that Netflix is their “home base” for TV viewing. Learn More>>

DVRs and OTT services have been eroding the primacy of live TV for years, but in just the last two, prime-time viewing has hit a clear tipping point. According to the latest tracking study of TV habits from Hub Entertainment Research, the share of viewers who…

In a very short time, online TV sources have become more common than not: more than three-fourths of TV consumers watch online to some extent, and the average pay TV customer uses 2 or more online TV sources in addition to their MVPD subscription. So now…

Findings from the third wave show that traditional pay TV subscriptions remain ubiquitous, even among young consumers. But this year there’s increasing evidence that the center of gravity for television has already shifted away from live TV, and onto online video alternatives. More sources: In 2015, three…

According to the recent The Hub Entertainment Research survey, conducted among 1,210 TV viewers aged 16-74 who watch at least 5 hours of TV per week and who have broadband access at home, ad avoidance is a factor in time-shifting, but not the main one. 60%…

The majority of TV fans are marathoners—marathon-viewers, that is. According to a November 2014 study by HUB Research, 55% of US TV viewers marathon-viewed at least occasionally, with 21% doing so frequently. Meanwhile, only 17% had never watched some, most or all of a season’s worth…

Although video on demand is a big benefit to many TV viewers, one element of VOD activity remains a frustration: Not being able to skip through commercials. A new report reveals that 41% of those surveyed say having the fast-forward function disabled on VOD is a…

According to HUB Research polling conducted in February 2015, 61% of US millennials’ time spent watching TV was time shifted, vs. less than 40% spent viewing live content. In comparison, time shifted and live viewing were relatively even among on the general population, though time shifting…

New research from Hub Entertainment Research shows that technology continues to erode consumers’ association between their favorite shows, and the particular day-and-time that they air on linear TV.    According to Hub Entertainment Research’s most recent study, “Time Shifting”… Viewers time-shift more TV than they watch live.    The…

Just 13% of pay TV subscribers said they would drop pay TV entirely if they could get access to premium channel content without a cable subscription, and 27% wouldn’t make any changes. However, cord-shaving could take place instead. Learn More>>

The desire to be able to find (not just “search” for) programs becomes even greater in the on-demand realm, whether viewed via cable or online sources. Now add in the multi-platform access provided via smart TVs and new services such as Sony’s PlayStation Vue—which can deliver…

Media consumers have said their “No. 1 need” is for “a universal listing to find shows across all TV sources,” including the vast array of over-the-top and online video content, according to “Conquering Content,” a December, 2014 study of some 1,250 U.S. television viewers with broadband…

It’s important to remember that new TV technology hasn’t only changed the traditional TV watching experience. Just as the iPod changed how consumers define the experience of music, there are now fundamentally new TV behaviors and occasions that never existed before. Many of these have a…