May 11, 2023

Smart TVs Continue Growth Pattern

Some 77% of TV homes in Q1 of this year had a smart TV, up 10% points from Q1 2020, according to a report [excerpt download page] from Hub Entertainment Research. With TV homes reporting an average of 1.7 smart TVs per home, Hub estimates that Americans now own more than 200 million (204 million) smart TV sets, setting a new mark.

Additionally, more TV sets are smart TVs, according to the report. More than 6 in 10 (61%) TV sets owned by Americans are now smart TVs, up from 45% share in 2020.

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