For the first time in five years, consumers are reducing the number of TV sources they use in the home. New data from Hub Entertainment Research found that survey respondents on average dropped the number of video sources from 7.4 in 2022 to 6.4 this year.
The March/April survey involved 1,603 U.S. consumers with broadband, ages 16-74, who watched at least 1 hour of TV per week