May 12, 2023

Turnaround: Consumers Reduce Video Services Stacking, FAST Adoption Growth Stalls

This year has seen consumers begin to reduce the number of video services they use — the first time in the five years that Hub Entertainment Research has been conducting its “Best Bundle” survey.

The results also show a significant drop in the number subscribing to three or more of the “Big 5” paid streaming video-on-demand (SVOD) services, and no significant growth in use of free, ad-supported streaming services (FASTs).

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