May 9, 2023

Streaming viewers flock to shows and brands rather than platforms

The research note acknowledges that streaming marketers have done a good job of driving awareness with even the newest platforms boast brand awareness of more than 90%. But it stresses that value propositions are another story as far fewer consumers feel confident they know what makes one subscription video-on-demand (SVOD) brand different from the others. It adds that as viewers feel the pinch of inflation, a reason to keep one provider instead of others becomes more and more important.


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