January 11, 2023

“Streaming wars” focus obscures existential change in entertainment

The new Video Redefined study was conducted among 1,900 US consumers age 13-74 in December 2022 and the standout finding centred around Gen Z viewers, showing how this cohort now have an entirely different definition of “entertainment”. Specifically, for decades, TV has been the focus of the entertainment ecosystem but for Gen Z consumers, it’s just one of several ways they spend their time.


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