May 12, 2023

US video stack sees setback as viewers dial back

Hub’s 2023 Best Bundle report was conducted in March/April 2023 based on a survey conducted among 1,603 US consumers with broadband, age 16-74, who watch at least 1 hour of TV per week.

The standout finding was that after showing strong growth – doubling between 2019 and 2022, from 3.7 to 7.4 – the average number of TV sources used by viewers has dropped in 2023 to 6.4. This decrease from 7.4 to 6.4 represents a relative decline of 14%. Although the causes for the drop are varied, Hub suggested it was likely inflation and perceptions about the economy were the primary reasons.

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