January 17, 2023

Share of viewers who would rather watch ads than pay more for ad-free video services in the United States from June 2021 to December 2022

According to a survey conducted among TV viewers in the United States between June 2021 and December 2022, 57 percent of respondents surveyed in the latter period said they would rather watch ads if it meant they would save four or five U.S. dollars per month. Conversely, 43 percent of respondents said they would rather avoid ads even if that cost them four or five dollars more per month.


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