MOVIES

Shrinking the Silver Screen: Vivid home theaters, digital distribution, and piracy have all made the movie business more complicated. But there are also opportunities to engage with larger audiences that have never existed before.

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The movie experience, when and where people want to have it

Technology brings both challenge and opportunity to the movie industry. More vivid home theaters, digital distribution, and vast online catalogs have made watching at home more attractive.  At the same time, digital content has made movie piracy easier and, among many, more accepted.  At the same time – new distribution methods have made it possible to grow the total audience for movies by delivering them when and where people want to watch.

At Hub, we help clients fine tune strategy in…

  • Windowing: maximizing the potential for each title across theater, DVD, or electronic sell through
  • Audiences: understand how key audiences consume movie content, and the best way to market titles that target these groups
  • Piracy: data to assess the threat of piracy, the motivations that drive it, and messaging strategies to minimize it

New technology means that movies are more often consumed side-by-side with other video content.  But they’re also a special and valuable part of viewers’ entertainment consumption.  In our work we recognize both.

“I’ve spent several years in Hollywood, and I still think the movie heroes are in the audience”.  Wilson Mizner

What do you need to know?

Tell us about it! We’re here to help.