March 14, 2022
Ever since HBO Max and Paramount+ rolled out ad-supported options in 2021, there has been a ton of pressure to compete at lower price points. Disney+ has finally softened its stance on advertising, joining its sister service Hulu with an ad-supported subscription that will launch in…
March 14, 2022
VisualOn – a streaming solutions provider – has launched a VIP feature for its co-watching solution, WatchParty. The ShowTime feature enables video service providers to extend a category of VIP content in which users can co-view content with their favourite celebrities through a branded interface, to…
March 2, 2022
Voice control isn’t the future… it’s now. Using voice commands to control technology has gone from sci-fi to standard procedure in a very short time. Today, 62% of Americans say they regularly use voice control with at least one device—most commonly with apps on smartphones. Not…
March 1, 2022
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Jon Giegengack, Founder and Principal of Hub Entertainment Research. Among other things, he discusses Hub’s two most recent reports, “2021 Video Redefined” and the “Metaverse NFT…
February 24, 2022
With more streaming subscription choices than ever, Antenna’s “Year in Streaming Report” shows that viewers increasingly opted for less expensive, ad-supported subscriptions in 2021 than in prior years. Learn More >>
February 19, 2022
Noting that Netflix’s recent earnings call reminds the industry that subscriber counts are the scoreboard of the streaming wars, a study from Hub Entertainment Research has shown that understanding which subscriptions are the stickiest is a leading indicator of which platforms are positioned to grow. Learn…
February 18, 2022
Netflix is still consumers’ service for their favorite shows among streaming services, but others are catching up, according to Hub Entertainment Research’s annual “Conquering Content” survey. Learn More >>
February 18, 2022
More US consumers are defaulting to streaming for their television and movie viewing. This includes ad-supported platforms. In fact, the latest data[download page] from Hub Entertainment Research reveals that of the 81% of people who use at least one ad-free TV platform, 95% also use at…
February 14, 2022
Many consumers have either never heard of the metaverse or aren’t confident in describing it, new survey data suggests Those that do like the idea of the metaverse tend to be younger — i.e., demos attractive to media cos looking to reach cord-cutters Over one-fifth of…
February 14, 2022
Streaming solutions provider VisualOn has confirmed the availability of its new VisualOn WatchParty ShowTime feature. This latest advanced feature of its co-watching solution offers a new content category to increase viewer engagement and loyalty. It says the ShowTime feature takes the co-watching experience to the next…
February 14, 2022
Streaming solutions and video player optimisation provider VisualOn has enhanced its WatchParty ShowTime solution so that video service providers can offer a new category of content with customised streaming and viewing experience. Learn More >>
February 13, 2022
Premium TV lost some of its share of leisure time to gaming in the last year. What’s more, the young spend as much time gaming as watching TV shows and movies. Little wonder Netflix jumped into gaming, and others will follow suit. Learn More >>
February 9, 2022
say they spend with screen-based entertainment, down 5 points from a year ago and down 11 points from 2019, according to Hub’s annual “Video Redefined” study. Learn More >>
February 9, 2022
The annual Video Redefined study from Hub Entertainment Research, which examines how American consumers divvy up their entertainment time, highlights the impact that new sources of video-based entertainment are having on traditional TV and movie viewing. Learn More >>
February 9, 2022
Today, people spend more time in front of a screen than ever before. Whether it’s for, scrolling social media, gaming, or more, screens are an integral part of consumers’ everyday entertainment choices. Learn More >>
February 8, 2022
Young media consumers continue to spend more time with online video, gaming and social media, and less time with traditional screen-based TV series and movies, according to a new study from Hub Entertainment Research. Learn More >>
February 8, 2022
Time watching TV and movies is hitting historic lows as younger audiences now spend twice as much time on gaming, online videos, and social media as on TV according Hub Entertainment Research Learn More >>
February 8, 2022
The latest version of Hub Entertainment Research’s Video Redefined study has found huge age differences in viewing habits with young Americans spending twice as much time on gaming, online videos, and social media as on TV. Learn More >>
February 8, 2022
Hub study shows whopping 11% decline in the share of leisure time Americans spend watching TV over the past two years … and a corresponding massive increase in time spent gaming Learn More >>
February 8, 2022
Screen-based activity for older and younger viewers is increasingly diverging, according to the Hub Entertainment Research’s latest “Video Redefined” survey. For 13-24 year olds, just 25% of their screen-based leisure time was spent watching TV and movies, as compared with 60% for 35 years old and…
February 8, 2022
Social media activities, including online video and separately, video games, continue to eat away at the time consumers spend watching television. New data from Hub Research found that TV and movies account for 48% of all the time consumers say they spend with screen-based entertainment. That’s…
February 8, 2022
TV and movies account for just 48% of all the time consumers say they spend with screen-based entertainment. Replacing this is time spent watching online videos, gaming, and browsing social media, according to Hub. Learn More >>
