Hub In the News

As we reach the halfway point of 2020, the U.S. TV market finds itself in even greater upheaval than usual. Consumers were already adopting more of the new streaming platforms available, and the pandemic has only accelerated this trend. In April 2020, the average viewer was…

Netflix penetration exceeded 50% in the U.S. for the first time in Q2 2020, driven by extraordinary growth due to shelter-in-place orders. An uninterrupted flow of new content is a big reason people continue to flock to and stick with Netflix. Its controversial practice of dropping…

Nearly two weeks have passed since Quibi, the new short-form mobile video streaming service, launched on April 6 Learn More >>

The program all about TV. Our guest: Rodes Fishburne, executive producer-creator-writer of Paradise Lost, the new video-on-demand distriuted gothic mystery series starting this week on Spectrum cable systems nationwide, David Tice, Hub Entertainment Research senior consultant and co-author of the new report Connected Home 2020, and…

Premium VOD as a distribution concept may continue to stick around even after stay-at-home orders are lifted, wrote Colin Dixon, chief analyst and founder of nScreenMedia. Learn More >>

Consumers who watch movies or TV programs on smartphones reported higher levels this year of smartphones being “very easy” to use for streaming Learn More >>

Consumers who watch movies or TV programs on smartphones reported higher levels this year of smartphones being “very easy” to use for streaming Learn More >>

A study from Hub Entertainment Research into connected home technology has identified a rise in smart speaker purchases, a dramatic increase in smartphone viewership, and Amazon’s entrenchment as a leader in the smart electronics space including smart TVs. Learn More >>

There likely will be some tech casualties, at least in the short term, in the Internet of Things movement due to the pandemic. Learn More >>

People love the idea of an accelerated digital release for first-run movies. Comcast/NBCU hopes the premium VOD (PVOD) approach will become permanent. With theaters likely to remain closed for longer than the industry would like, both groups may see PVOD persist for months to come. Learn…

Quibi could be headed for a start as spectacular as Disney+. It won’t last. Here are three reasons July could be the beginning of the end of the service. Learn More >>

Competing against YouTube “is an uphill battle for Quibi,” analyst Dan Ives tells TheWrap Learn More >>

The COVID-19 pandemic has been nothing short of devastating. More than 33,000 people have died of COVID-19-related causes as of this writing, and that number is only increasing. Self-isolation, quarantines, and government-mandated shutdowns are keeping people indoors, triggering a massive wave of job losses and disastrous…

Most of the American public is heeding the advice of officials to practice social distancing and self-isolation, leaving the house only for necessities. With life put on hold, people are ratcheting up the amount of TV they’re watching. Learn More >>

Hollywood is in preservation mode as major media and entertainment companies scramble for cash injections, refinancing and cost-cutting all in attempts of weathering the financial impacts of the increasing spread of the novel coronavirus. Learn More >>

New data shows the extent to which stay-at-home viewing is reshaping online TV. We discuss how Netflix, Disney+, Sling TV, and others are changing to keep pace with the viewers demands. Learn More >>

In these self-isolating times, Netflix has become for many a kind of security blanket. The financial figures show that Netflix could thrive in a time of global lockdown and widen its lead in the streaming wars. Learn More >>

Technology gives us access to an incredible number of entertainment options – many of them available to us 100% for free. Is there more to our role in these transactions than meets the eye? Learn More >>

Digital Entertainment World Webinar Series: The Business of Streaming (Watch full episode) Learn More >>

Do you remember what genuine human interaction feels like? Neither do we! The self-isolation lockdown forced by the coronavirus has transformed most of us into homebodies with little access to the outside world. Learn More >>

The coronavirus has had a severely negative impact on much of the economy, the entertainment industry included. Productions have been halted, premieres delayed, and performances canceled. But with much of the country stuck at home with little to do but sit on the couch, these past…

The coronavirus has halted most aspects of familiar life, but TV watching has increased dramatically as consumers spend more time on subscriptions they have and consider new sources to fill the hours. Learn More >>

With 9-in-10 Americans either sheltering in place or spending more time at home, it is no surprise that TV viewing is way up. However, social distancing TV viewing impact favors streaming services over traditional TV viewing. Learn More >>

Even after Friday’s stock jump, Disney shareholders have had a month to forget; will the company’s slide continue? Friday offered a brief respite for Disney shareholders after the company has been rocked by the double whammy of longtime CEO Bob Iger stepping down, and, more recently,…

As more and more people are observing social distancing and staying at home, the fact that they are watching more video might seem like the ultimate “dog bites man” non-story. Still, some recent findings from Hub Entertainment and Wurl show just how much TV viewing has…

The stock market is in free fall as Wall Street is powerless to combat the global impact of the coronavirus pandemic. Yet Netflix stock, trading at nearly $320 per share as of this writing, is holding up relatively well, having only fallen about 17 percent over…

This year will be the tipping point for streaming services. Cord-cutting reached previously unheard of levels last year, and that trend will only accelerate from here. Learn More >>

Netflix still ranks as the video “network” considered “most indispensable” by U.S. TV viewers, but it’s losing ground — while three-month-old Disney+ is already viewed as a must by about 14% of viewers. Learn More >>

about 4 in 10 said Netflix is one of their indispensable TV sources, 11 points higher than second-ranked CBS, according to Hub’s “Evolution of Video Branding” report. Among young consumers, 53% of 16-34-year-olds consider Netflix a must-have TV source, twice as high as second-ranked Hulu. Disney+,…

Netflix is the most indispensable TV source for US consumers. According to a new survey from Hub Entertainment Research, when asked which networks and sources they’d keep if choices were limited, 39% of respondents said that Netflix is their first choice, 11 points higher than CBS…

With today’s TV content available from a multitude of sources, does loyalty to TV content sources exist anymore? Hub’s Evolution of Video Branding study explores how US consumers feel about content distributors, devices, networks, and online sources. Learn More >>

Hub Entertainment Research tracks how technology impacts consumers. Its latest study, “Evolution of Video Branding,” conducted in February with 2,105 U.S. TV users 16-74, found interesting results for streamers. Learn More >>

Picture this: It’s 2003 and your family has just finished arguing over which Netflix movies you’d be renting that week. They come in the mail and you watch them throughout the week before sending them back and ordering new ones. Learn More >>

Shopping by smart speaker is growing more slowly than previously forecast amid security concerns and competition from smartphones, eMarketer said in a revised outlook. As a result, the researcher cut its forecast for the number of U.S. consumers who will make a purchase through a smart…