Hub In the News

The top OTT platforms are more dominant than ever as smart TVs now infiltrate 70% of households, Hub Entertainment Research says Learn More >>

As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens. Learn More >>

ccording to Hub Entertainment Research’s Connected Home report. Overall, 52% of all TV sets are now reported to be smart TVs, up from 45% in 2020, indicating accelerated replacement of older, non-smart TVs with smart TVs. Learn More >>

Netflix, Inc. (NFLX) is the leader of the global over-the-top content streaming industry with over 203 million paying subscribers. Learn More >>

Disney is trying to convince streamers that Hulu should be their default service with a new ad campaign, “One Hulu.” But to attain default status, it will need the content to back up the words. Does Hulu have it? Learn More >>

A new survey by the research group Hub Entertainment Research, reveals that around 70% of U.S households have at least 1 smart TV and smart TVs make up over half of all TV sets in the home. Learn More >>

A new survey by the research group Hub Entertainment Research reveals that around 70% of U.S households have at least one smart TV, and smart TVs make up over half of all TV sets in the home. That’s over 86 million homes in the country with…

More than half of all television sets in U.S. homes are so-called “smart TVs” with the ability to connect to internet streaming services, and some seven out of 10 U.S. households reported having at least one smart TV. Learn More >>

Smart TVs are now to be found in seven out of ten homes, according to a study by Hub Entertainment Research. The survey, conducted among 5,000 US consumers in February and March 2021, also showed that smart TVs now account for over half of all TV…

BOSTON—It’s out with the old TVs and in with the smart TVs, according to a new report from Hub Entertainment Research. Hub found that more than half of all TV sets are now smart TVs, representing the majority for the first time. Learn More >>

Smart televisions now represent 52% of all sets in the US, compared with 45% a year ago, Hub Entertainment Research reports. The company’s survey also found that 70% of households own a smart TV, and that 40% use a device from Roku. Learn More >>

according to Hub Entertainment Research’s Connected Home report, Overall, 52% of all TV sets are now reported to be smart TVs, up from 45% in 2020, indicating accelerated replacement of older, non-smart TVs with smart TVs. Learn More >>

Streaming has changed the way we watch TV, right down to the actual TVs we buy. A recent report by Hub Entertainment Research shows that the adoption of Smart TVs is higher than ever now, with the majority of TV homes owning one. As of this…

Findings from Hub Entertainment Research’s third annual Connected Homereport suggest that smart TVs are now in a large majority of US TV homes, and account for over half of all TV sets. Learn More >>

With a growth that is leading some to question whether the devices will actually eliminate peripherals in the delivery of streaming content, smart TVs are now in a large majority of TV homes, and account for over half of all TV sets says a study from…

With more and more people cutting the cord, it’s no surprise that smart TVs and streaming devices are growing in popularity. Hub Entertainment Research’s annual “Connected Home” report demonstrates the trend. Learn More >>

57% of U.S. TV households had either Roku or Amazon Fire TV smart TVs or streaming devices in Q1 ’20, according to survey results in the newest Connected Home report from Hub Entertainment Research. The two companies’ combined share rose from 51% in Q1 ’20. Learn…

New data from Hub Entertainment Research shows that smart TVs are now in a large majority of TV homes, and account for over half of all TV sets. Learn More >>

BOSTON—It’s out with the old TVs and in with the smart TVs, according to a new report from Hub Entertainment Research. Hub found that more than half of all TV sets are now smart TVs, representing the majority for the first time. Learn More >>

The top OTT platforms are more dominant than ever as smart TVs now infiltrate 70% of households, Hub Entertainment Research says Learn More >>

Smart TVs now represent a majority of TVs owned by U.S. households and, according to Hub Entertainment Research, it may pose a threat to connected TV devices. Learn More >>

If there’s a silver lining for the global pandemic, it exists for tech companies that capitalized on a world immobilized. Perhaps no industry was better served by this than streaming video. A new survey by Hub Entertainment Research shows that 42% of people were watching a…

Of all the changes to various industries in the work-from-home/play-from home COVID-19 pandemic, the degree of change to one in particular stands out: just how much television everyone’s been watching. Learn More >>

As summer approaches and the U.S. reopens with help from vaccines, Americans probably won’t be reaching for their TV remotes as often. For Netflix and Disney+, that may not be such a bad thing. Learn More >>

The Covid pandemic has brought about a lot of changes, and one of those is how much time people are spending in front of their TVs. The increased viewing time has only grown as time under the pandemic progresses, with the vast majority of people admitting…

According to Hub’s newest wave of “Predicting the Pandemic” research, consumers’ reliance on streaming services seems to have shifted from “stop-gap” to established behavior. Learn More >>

Well-known industry analyst Alan Wolk is publishing his popular Week In Review columns first on FierceVideo every Friday. This means that FierceVideo readers are the first to get all Wolk’s insights as they navigate the fast-moving television business. Learn More >>

The pandemic has been good for subscription streaming video, and bad for linear pay-TV. That trend is not changing in 2021, according to new data from Hub Research. Learn More >>

More than twice as many U.S. consumers say they now have the streaming service vs. July. But they also say Max will be the first to go when this pandemic finally ends Learn More >>

So how about all that breathless bloviating in media trades like this one about the pandemic permanently shuttering the theatrical release window. Well, the windows are back, baby! At least half of them are. Learn More >>

BOSTON—A year into the pandemic, consumers’ new habits of increased TV viewing and streaming are becoming entrenched, according to the latest Hub Entertainment Research study. Even so, things aren’t all rosy, as pay-TV is turning into the easiest service to drop amid the plethora of options…

The Predicting the Pandemic research was conducted in February 2021. among 3,008 US consumers age 14-74, who watch at least 1 hour of TV per week. It found that fundamentally in 2020, most US TV consumers said they were watching more hours of TV than before…

TVOT LIVE! Spring 2021 will feature over 100 speakers, including such luminaries as: Jon Giegengack, Principal, Hub Entertainment Research Learn More >>

Younger and older viewers choose the same streaming service — and it’s not even close. Learn More >>

Paramount+ is pinning its success on having a wide variety of content, lots of originals, the acceptance of ads with a subscription, and “a mountain of content.” Here is what the data says about the effectiveness of each of these four components of the Paramount+ strategy….

Titles labeled with the word original are more likely to attract 70% of young viewers, while 24% of viewers over the age of 35 have also expressed interest in the category. Competitors HBO Max and Disney+ follow Netflix after streaming film distribution and content catalog announcements…

A major lure for Netflix’s 204 million subscribers is the streaming giant’s continuously replenishing slate of new original series. Learn More >>

More and more shows and movies available on TV platforms are being prominently branded as ‘original’. The Evolution of Video Branding study from Hub Entertainment Research explores what consumers assume about such content and how the term influences viewing decisions. Learn More >>

When content is labeled as “Original,” does that make you more interested in watching it? If you’re like most people, the answer is yes. A new study by Hub Entertainment Research shows young viewers especially are influenced by content that is branded as an Original. Learn…

Branding a show or movie as an “original” boosts interest in viewing, especially among young consumers, according to Hub’s “Evolution of Video Branding” study. But while 70% of 16-34 year olds said that the term “original” made them more interested in watching a show or movie…

A new study from Hub Entertainment Research has found that despite the mass launch of direct-to-consumer streaming rivals, Netflix has not only withstood the threats posed by the new entrants, it has actually thrived. Learn More >>

They were two days that shook the entertainment world. After WarnerMedia announced on December 3 that each of its 2021 films would be made available on HBO Max the same day as in theaters, reactions were decidedly mixed. Learn More >>

More and more shows and movies available on TV platforms are being prominently branded as “original.” Hub’s just-released “Evolution of Video Branding” study explores what consumers assume about content labeled “original” and how the term influences viewing decisions. Learn More >>

With more TV shows and movies branded “original” on over-the-top video platforms, not surprisingly SVOD pioneer Netflix leads content offerings, according to new data from Hub Entertainment. The study explores what consumers assume about content labeled “original” and how the term influences viewing decisions. Learn More…

Original content is a big driver of viewing and new subscriber sign ups for streaming services, according to a new report from Hub Entertainment Research. Learn More >>

BOSTON—Consumers are looking for original content when it comes to their streaming channels, according to a new study released by Hub Entertainment Research. This has given Netflix an early lead in both drawing and retaining subscribers, but Disney+ and HBO Max are making headway. Learn More…

More and more shows and movies available on TV platforms are being prominently branded as “original.” Hub’s just-released “Evolution of Video Branding” study explores what consumers assume about content labeled “original” and how the term influences viewing decisions. Learn More >>

WarnerMedia bet big in December that putting its entire 2021 movie slate simultaneously online and in theaters would attract more HBO Max subscribers. Learn More >>

We used to complain there were too many streaming services battling for our money. Now we can’t binge enough. Learn More >>

Data from Hub Entertainment Research showed strong growth for HBO Max in December, thanks in large part to the Christmas Day release of Wonder Woman 1984. Learn More >>

HBO Max’s big bet on new movie releases appears to be showing early signs of paying off, with nearly twice as many people adding subscriptions after it announced its full 2021 film slate would debut on the service, according to Hub Entertainment Research. In November, 7%…

The number of HBO Max subscribers jumped following Warner Bros.’ announcement that all 2021 movies would debut on the streaming service, new data shows HBO Max’s big bet on new movie releases appears to be showing early signs of paying off, with nearly twice as many…

The year of 2020 proved to be a pivotal area of trends and develop for online video streaming, new norms, and more from studios to other content providers. During a content streaming summit in the Fall of 2020, I was able to hear from Jon Giegengack…

The pandemic accelerated the growth of streaming and made premium video-on-demand (PVOD) an economic and logistic necessity due to the closure of movie theaters. And despite the lack of fresh theatrical product, the transactional end of the home entertainment business flourished. Learn More >>

Over the past couple of years, brands have begun to reassess their approach and attitude towards advertising within videogames. Learn More >>

Findings from Hub Entertainment Research’s new 5G report show that while awareness of 5G in the US is wide and increasing, consumers’ true understanding of 5G’s value is far more limited. Learn More >>

Verizon kicked off the virtual 2021 CES trade show Monday with a keynote delivered by CEO Hans Vestberg — starring 5G, the wireless technology the telco has invested billions in. Learn More >>

For 13-24 year olds, online video viewing is approximately equal to traditional TV viewing, according to Hub Entertainment Research’s new Video Redefined study based on a December, 2020 survey. Hub said that 13-24 year olds who watch online video at least weekly reported they watch 11.4…

Young consumers are watching nearly as much online video content as TV shows and movies, according to Hub Entertainment Research’s annual Video Redefined study, which tracks Americans’ online video habits, along with the impact online video has on viewing of traditional TV shows and movies. Learn…

and movies, according to Hub’s annual “Video Redefined” study. In addition to greater online video viewing among 13-24 year olds, the study also shows that ads in online videos resonate more strongly with this age group than traditional advertising. While two thirds of 13-24 year olds…

The latest Video Redefined study by Hub Entertainment Research, surveying lockdown viewing, has found younger viewers who are not only watching more online video but being more responsive to ads there than on traditional platforms. Learn More >>

Young consumers (aged 13-24) spend nearly as much time per week watching non-TV online video content as they do traditional TV programming, with the COVID-19 pandemic only increasing their online video consumption, according to a new report from Hub Entertainment Research. Learn More >>

Young consumers who watch online video spend almost as much time watching videos as they spend watching traditional TV shows and movies, noted Hub in its annual Video Redefined study. Learn More >>

Hub’s annual Video Redefined study tracks Americans’ online video habits, along with the impact online video has on viewing of traditional TV shows and movies. Learn More >>

One consumer behavior that has come out of the pandemic and shows no sign of reverting back to “normal” just yet is the increased amount of TV people are watching. Recent data [download page] from Hub Entertainment Research from a November 2020 survey shows that the…

While SVOD grew subscribers spectacularly in 2020, many are used much more lightly than market leader Netflix. As consumers return to “normal” life, they will have less time and money for streaming services, and the 2021 SVOD market could see lightly used services losing much of…