March 25, 2020
The coronavirus has had a severely negative impact on much of the economy, the entertainment industry included. Productions have been halted, premieres delayed, and performances canceled. But with much of the country stuck at home with little to do but sit on the couch, these past…
March 25, 2020
The coronavirus has halted most aspects of familiar life, but TV watching has increased dramatically as consumers spend more time on subscriptions they have and consider new sources to fill the hours. Learn More >>
March 25, 2020
With 9-in-10 Americans either sheltering in place or spending more time at home, it is no surprise that TV viewing is way up. However, social distancing TV viewing impact favors streaming services over traditional TV viewing. Learn More >>
March 25, 2020
Even after Friday’s stock jump, Disney shareholders have had a month to forget; will the company’s slide continue? Friday offered a brief respite for Disney shareholders after the company has been rocked by the double whammy of longtime CEO Bob Iger stepping down, and, more recently,…
March 25, 2020
As more and more people are observing social distancing and staying at home, the fact that they are watching more video might seem like the ultimate “dog bites man” non-story. Still, some recent findings from Hub Entertainment and Wurl show just how much TV viewing has…
March 25, 2020
The stock market is in free fall as Wall Street is powerless to combat the global impact of the coronavirus pandemic. Yet Netflix stock, trading at nearly $320 per share as of this writing, is holding up relatively well, having only fallen about 17 percent over…
March 10, 2020
This year will be the tipping point for streaming services. Cord-cutting reached previously unheard of levels last year, and that trend will only accelerate from here. Learn More >>
March 10, 2020
Netflix still ranks as the video “network” considered “most indispensable” by U.S. TV viewers, but it’s losing ground — while three-month-old Disney+ is already viewed as a must by about 14% of viewers. Learn More >>
March 5, 2020
about 4 in 10 said Netflix is one of their indispensable TV sources, 11 points higher than second-ranked CBS, according to Hub’s “Evolution of Video Branding” report. Among young consumers, 53% of 16-34-year-olds consider Netflix a must-have TV source, twice as high as second-ranked Hulu. Disney+,…
March 4, 2020
Netflix is the most indispensable TV source for US consumers. According to a new survey from Hub Entertainment Research, when asked which networks and sources they’d keep if choices were limited, 39% of respondents said that Netflix is their first choice, 11 points higher than CBS…
March 3, 2020
With today’s TV content available from a multitude of sources, does loyalty to TV content sources exist anymore? Hub’s Evolution of Video Branding study explores how US consumers feel about content distributors, devices, networks, and online sources. Learn More >>
March 3, 2020
Hub Entertainment Research tracks how technology impacts consumers. Its latest study, “Evolution of Video Branding,” conducted in February with 2,105 U.S. TV users 16-74, found interesting results for streamers. Learn More >>
February 6, 2020
Picture this: It’s 2003 and your family has just finished arguing over which Netflix movies you’d be renting that week. They come in the mail and you watch them throughout the week before sending them back and ordering new ones. Learn More >>
February 5, 2020
Shopping by smart speaker is growing more slowly than previously forecast amid security concerns and competition from smartphones, eMarketer said in a revised outlook. As a result, the researcher cut its forecast for the number of U.S. consumers who will make a purchase through a smart…
