Hub In the News

They were two days that shook the entertainment world. After WarnerMedia announced on December 3 that each of its 2021 films would be made available on HBO Max the same day as in theaters, reactions were decidedly mixed. Learn More >>

Findings from Hub Entertainment Research’s new 5G report show that while awareness of 5G in the US is wide and increasing, consumers’ true understanding of 5G’s value is far more limited. Learn More >>

Verizon kicked off the virtual 2021 CES trade show Monday with a keynote delivered by CEO Hans Vestberg — starring 5G, the wireless technology the telco has invested billions in. Learn More >>

For 13-24 year olds, online video viewing is approximately equal to traditional TV viewing, according to Hub Entertainment Research’s new Video Redefined study based on a December, 2020 survey. Hub said that 13-24 year olds who watch online video at least weekly reported they watch 11.4…

Young consumers are watching nearly as much online video content as TV shows and movies, according to Hub Entertainment Research’s annual Video Redefined study, which tracks Americans’ online video habits, along with the impact online video has on viewing of traditional TV shows and movies. Learn…

and movies, according to Hub’s annual “Video Redefined” study. In addition to greater online video viewing among 13-24 year olds, the study also shows that ads in online videos resonate more strongly with this age group than traditional advertising. While two thirds of 13-24 year olds…

The latest Video Redefined study by Hub Entertainment Research, surveying lockdown viewing, has found younger viewers who are not only watching more online video but being more responsive to ads there than on traditional platforms. Learn More >>

Young consumers (aged 13-24) spend nearly as much time per week watching non-TV online video content as they do traditional TV programming, with the COVID-19 pandemic only increasing their online video consumption, according to a new report from Hub Entertainment Research. Learn More >>

Young consumers who watch online video spend almost as much time watching videos as they spend watching traditional TV shows and movies, noted Hub in its annual Video Redefined study. Learn More >>

Hub’s annual Video Redefined study tracks Americans’ online video habits, along with the impact online video has on viewing of traditional TV shows and movies. Learn More >>

One consumer behavior that has come out of the pandemic and shows no sign of reverting back to “normal” just yet is the increased amount of TV people are watching. Recent data [download page] from Hub Entertainment Research from a November 2020 survey shows that the…

While SVOD grew subscribers spectacularly in 2020, many are used much more lightly than market leader Netflix. As consumers return to “normal” life, they will have less time and money for streaming services, and the 2021 SVOD market could see lightly used services losing much of…