Hub In the News

NFL games had more than the usual competition from other sports and news on TV in its opening week, but that doesn’t entirely explain significant ratings drops. The three marquee events of the opening… Learn More >>

The emergence of Disney+ and the COVID-19 pandemic have spurred subscriber growth, new data from Hub Entertainment Research indicates. The number of TV viewers with multiple streaming subscriptions continues to grow, as the coronavirus pandemic accelerates the average American viewer’s shift towards streaming. Learn More >>

Google is allegedly rolling out a new streaming device, code-named Sabrina, that will have something it’s predecessor, Chromecast, did not. A remote control. Learn More >>

If there’s one luxury people miss from cable, it was simply turning on the TV and browsing for something to watch. But with a streaming landscape that becomes more fragmented each day, cord-cutters have to decide what service they’re going to watch first, then find content….

Hub Entertainment Research publishes the results of its “Decoding the Default” study conducted in August 2020 among 1,600 American Internet consumers, aged 16 to 74, who watch television at least one hour per week and who answered that question : “Which providers and platforms do consumers…

Streaming is mainstream—even if you subtract Amazon AMZN -3%’s Prime Video and its massive footprint from the equation. Learn More >>

The number of consumers who look to streaming services as their initial viewing option rose slightly to 50% compared to 47% a year ago, Hub Entertainment Research reports in a survey of 16- to 74 year-olds. Learn More >>

A new study from Hub Entertainment Research has found that streaming video over online platforms is “comfortably” surpassing traditional pay-TV with Netflix maintaining its steady climb as consumers’ TV “default” while live TV has continued its steep drop over the past four years. Learn More >>

Live linear TV is losing ground to streaming. That’s according to Hub Entertainment Research’s “Decoding the Default” report, which finds 2020 gaining streaming viewers in all demographics. The pandemic has caused a surge in streaming, but the trend has been tilting away from traditional viewing and…

Half of all consumers say that streaming services are the first place they turn when it’s time to watch TV, according to Hub Entertainment Research. Learn More >>

Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers consider their TV ‘home base’: the source they turn on first when they’re ready to watch. This year’s study identifies viewers’ home base and the considerations that drive their…

Fifty percent of consumers say online TV platforms are their first stop for TV viewing, surpassing traditional pay TV, according to new data from Hub Entertainment Research. In particular, the company notes, Netflix has continued its steady climb as consumers’ TV “default,” and live TV has…

Apple TV+ is America’s least favourite SVOD Apple TV+ has been rated as the least popular streaming service, according to a new survey. Learn More >>

Since 2015, Hub’s annual “Decoding the Default” study has tracked the TV source that consumers consider their TV home base: the source they turn on first when they’re ready to watch. This year’s study identifies viewers’ “home base” and the considerations that drive their choice of…

The figure of people who prefer viewing online platforms has grown by 47% from last year, with their favorite shows and a wide variety offer as the main reasons. The first choice for 23% of the consumers is Netflix. Learn More >>

Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers consider their TV ‘home base’: the source they turn on first when they’re ready to watch. This year’s study identifies viewers’ home base and the considerations that drive their…

Percentage of consumers that have just pay-TV or just streaming is equal Learn More >>

Only 14% of Americans 18-34 pick live TV as their first viewing option, new data from Hub Entertainment Research shows Learn More >>

Only 14% of Americans 18-34 pick live TV as their first viewing option, new data from Hub Entertainment Research shows Learn More >>

Online TV sources — including subscription video-on-demand services such as Netflix, free services such as Pluto TV, and Virtual MVPDs such as YouTube TV — are now the TV “home base” for half of all U.S. TV consumers, according to Hub’s annual “Decoding the Default” study….

While a recent report suggested that pandemic streaming habits may have already peaked, it’s likely too late for  traditional linear television to recover from the blow dealt by COVID-19. Learn More >>

Hub survey finds Netflix gaining ground on pay-TV. In another sign of the big changes taking place in the television business, 50% of consumers said the first place they go when they want to watch TV is a streaming service, according to a new study from…

You might be surprised which streaming service has been most popular this year. The coronavirus pandemic has left us locked behind closed doors — and one streaming service has benefited greatly from that reality, a new survey finds. Learn More >>

One in four U.S. consumers (28%) said they had signed up for at least one TV service during the pandemic, according to Hub Entertainment Research. Learn More >>

Findings from Hub Entertainment Research’s Predicting the Post-Pandemicstudy suggest that although pandemic-related increases in streaming, broadcast network, and YouTube viewing in the US are likely to persist after the crisis eases, one behaviour that has increased during the pandemic Learn More >>

Major streaming services have seen a significant increase in sign-ups since the coronavirus pandemic hit, according to new data shared by Hub Entertainment Research on Tuesday morning. Learn More >>

The “Big 4” streaming services — Netflix, Disney+, Hulu and Amazon Prime Video — have seen a noticeable jump in subscribers since February Major streaming services have seen a significant increase in sign-ups since the coronavirus pandemic hit, according to new data shared by Hub Entertainment…

BOSTON—The latest study of consumer habits during the pandemic, and what may remain afterward, from Hub shows that 28% of consumers report having signed up for at least one new streaming service since February, before the pandemic began. Learn More >>

Over the past 48 hours, a question has swept through social media as swift as a coursing river: Would you pay $30 to see Mulan? Learn More >>

The first quarter of 2020 was ugly… Learn More >>

The coronavirus pandemic, and the way it has reordered movies away from the multiplex and toward the home, have led to a lot of conversations about the future of film exhibition, and what it means for Hollywood studios once movie theaters reopen. Learn More >>

The team behind Christopher Nolan’s hotly-anticipated new blockbuster Tenet, including Warner Bros., just got another dose of bad news. No, we’re not talking about yet another of the release delays that have bedeviled the movie for a few months now. Learn More >>

More viewers have begun using smart assistants to control TVs, states a Hub Entertainment Research study that found 1 in 4 smart TVs in homes are now linked to smart speakers. The study also found that 85% of respondents were satisfied with the experience, with most…

With major exhibitors AMC Theatres, Regal Cinema, Imax and Cinemark set to re-open U.S. screens in August, much of the entertainment industry’s fiscal future depends on how comfortable consumers feel attending confined indoor spaces during the coronavirus pandemic. Learn More >>

Even by TV industry standards, 2020 has been disruptive, Hub Entertainment Research Founder & Principal Jon Giegengack told attendees at Thursday’s DEG Expo | The Evolving D2C Landscape. Factors at work include not only the global COVID-19 pandemic, but also the introduction of new subscription streaming…

According to data from Hub Entertainment Research, over 60% of people aged 18-34 would be willing to pay extra to stream a just released movie. That interest is virtually non-existent in older users though, with only 12% of people above the age of 35 showing any…

Findings from Hub Entertainment Research’s annual study – Evolution of the TV Set – reveal more viewers are using smart TVs linked to smart speakers to fill gaps in TV set capabilities. Learn More >>

As more media companies enter the streaming video marketplace, consumers are presented with more choices and content. The good news is that, overall, consumers value the video subscriptions they subscribe to. Hub Entertainments’ annual Monetizing Video report finds that 62% of viewers feel they get at…

Apple TV+ has a reported 34 million U.S. users, most of which are on free trials. The clock is ticking for Apple to build enough value in the service to keep those subscribers. But with a focus on quality, not quantity, its strategy is uncomfortably close…

The film version of the Tony-award winning musical — which dropped on the streamer July 3rd — was the #1 most-viewed title across all platforms, with 80% of Disney+ users tuning in, according to research recently complied by 7Park Data. Learn More >>

In retrospect, the movie industry’s opportunity to bypass theaters altogether and instead send new films directly into people’s homes has probably always been there. It just took a pandemic to force the business to give it a shot. Learn More >>

The concept of the summer “blockbuster” movie began in 1975 with 27-year old Steven Spielberg’s Jaws. Prior to Jaws, Hollywood had relied on the winter holiday season as the primary time to release their box office hits. Learn More >>

A new startup has a pitch for both inflation-exasperated streaming-video subscribers and churn-wary streaming-video services: a more caring sort of sharing. Keyring provides a free Chrome extension that allows users to let a few people into their subscriptions without handing over any passwords. Learn More >>

Young consumers are embracing at-home movie releases. The surge in on-demand and streaming viewership could lead to “lasting changes in distribution models,” and young audiences are driving the trend. According to Hub Entertainment Research, 63% of 18-34-year-olds would definitely or probably pay to stream a movie being…

How we ascribe video service value is very subjective and can be influenced by many different factors. But knowing the value of one service versus another is a critical tool in managing a successful video business. Learn More >>

A majority of young adults say they would be willing to pay about the same or even more money to watch a new movie on-demand at home even if the film was also playing in theaters, according to a June survey of 18-to-34 year-olds from Hub…

Hub’s annual Monetizing Video study looks at the pay models that US consumers prefer – and the entertainment services they feel offer the greatest value. Learn More >>

New research shows that 18- to-34-year olds — a key audience for in-theater movie business — are willing to spend a comparable or slightly higher price to stream a new theatrical movie that is screening at the same time in theaters. Learn More >>

New research by Hub Entertainment Research — Over Half of Millennials and Gen Z’ers Say they would pay $50 to Stream a New Movie Learn More >>

New research by Hub Entertainment Research highlights strong interest in streaming first-run movies by younger audiences. According to Hub’s new “Monetizing Video” study, 63% of 18-34 year olds said they would probably or definitely pay to stream a first-run movie. Learn More >>

ACCORDING TO HUB ENTERTAINMENT RESEARCH’S ANNUAL “MONETIZING VIDEO, MORE THAN HALF, 67% OF PEOPLE BETWEEN THE AGES 18-34 SAY THEY WOULD “PROBABLY” PAY TO STREAM A NEWLY-RELEASED MOVIE FROM HOME. Learn More >>

Since the uptick of the streaming industry, movie studios have been engaged in a tussle with theaters about the logistics of releasing movies onto streaming services at the same time they go into theaters. The argument recently reached a boiling point when AMC theaters refused to…

Premium video-on-demand, affording consumers concurrent access to new-release theatrical movies in the home, has been resurrected from its deathbed by studios as a distribution alternative with the coronavirus pandemic shuttering movie theaters. Learn More >>

BOSTON—Consumers would like to get a price check on their TV services. According to a recent survey by Hub Entertainment Research, the average consumer feels like they are paying too much every month for TV services. Learn More >>

According to Hub Entertainment Research, people are watching TV from more sources than ever before during the Covid-19 pandemic. Hub conducted a study that found the average number of television sources being used by consumers in April 2020 was 4.8. These sources included everything from traditional pay…

As we reach the halfway point of 2020, the U.S. TV market finds itself in even greater upheaval than usual. Consumers were already adopting more of the new streaming platforms available, and the pandemic has only accelerated this trend. In April 2020, the average viewer was…

Netflix penetration exceeded 50% in the U.S. for the first time in Q2 2020, driven by extraordinary growth due to shelter-in-place orders. An uninterrupted flow of new content is a big reason people continue to flock to and stick with Netflix. Its controversial practice of dropping…

Nearly two weeks have passed since Quibi, the new short-form mobile video streaming service, launched on April 6 Learn More >>

The program all about TV. Our guest: Rodes Fishburne, executive producer-creator-writer of Paradise Lost, the new video-on-demand distriuted gothic mystery series starting this week on Spectrum cable systems nationwide, David Tice, Hub Entertainment Research senior consultant and co-author of the new report Connected Home 2020, and…

Premium VOD as a distribution concept may continue to stick around even after stay-at-home orders are lifted, wrote Colin Dixon, chief analyst and founder of nScreenMedia. Learn More >>

Consumers who watch movies or TV programs on smartphones reported higher levels this year of smartphones being “very easy” to use for streaming Learn More >>

Consumers who watch movies or TV programs on smartphones reported higher levels this year of smartphones being “very easy” to use for streaming Learn More >>

A study from Hub Entertainment Research into connected home technology has identified a rise in smart speaker purchases, a dramatic increase in smartphone viewership, and Amazon’s entrenchment as a leader in the smart electronics space including smart TVs. Learn More >>

There likely will be some tech casualties, at least in the short term, in the Internet of Things movement due to the pandemic. Learn More >>

People love the idea of an accelerated digital release for first-run movies. Comcast/NBCU hopes the premium VOD (PVOD) approach will become permanent. With theaters likely to remain closed for longer than the industry would like, both groups may see PVOD persist for months to come. Learn…

Quibi could be headed for a start as spectacular as Disney+. It won’t last. Here are three reasons July could be the beginning of the end of the service. Learn More >>

Competing against YouTube “is an uphill battle for Quibi,” analyst Dan Ives tells TheWrap Learn More >>

The COVID-19 pandemic has been nothing short of devastating. More than 33,000 people have died of COVID-19-related causes as of this writing, and that number is only increasing. Self-isolation, quarantines, and government-mandated shutdowns are keeping people indoors, triggering a massive wave of job losses and disastrous…

Most of the American public is heeding the advice of officials to practice social distancing and self-isolation, leaving the house only for necessities. With life put on hold, people are ratcheting up the amount of TV they’re watching. Learn More >>

Hollywood is in preservation mode as major media and entertainment companies scramble for cash injections, refinancing and cost-cutting all in attempts of weathering the financial impacts of the increasing spread of the novel coronavirus. Learn More >>

New data shows the extent to which stay-at-home viewing is reshaping online TV. We discuss how Netflix, Disney+, Sling TV, and others are changing to keep pace with the viewers demands. Learn More >>

In these self-isolating times, Netflix has become for many a kind of security blanket. The financial figures show that Netflix could thrive in a time of global lockdown and widen its lead in the streaming wars. Learn More >>

Technology gives us access to an incredible number of entertainment options – many of them available to us 100% for free. Is there more to our role in these transactions than meets the eye? Learn More >>

Digital Entertainment World Webinar Series: The Business of Streaming (Watch full episode) Learn More >>

Do you remember what genuine human interaction feels like? Neither do we! The self-isolation lockdown forced by the coronavirus has transformed most of us into homebodies with little access to the outside world. Learn More >>

The coronavirus has had a severely negative impact on much of the economy, the entertainment industry included. Productions have been halted, premieres delayed, and performances canceled. But with much of the country stuck at home with little to do but sit on the couch, these past…

The coronavirus has halted most aspects of familiar life, but TV watching has increased dramatically as consumers spend more time on subscriptions they have and consider new sources to fill the hours. Learn More >>

With 9-in-10 Americans either sheltering in place or spending more time at home, it is no surprise that TV viewing is way up. However, social distancing TV viewing impact favors streaming services over traditional TV viewing. Learn More >>

Even after Friday’s stock jump, Disney shareholders have had a month to forget; will the company’s slide continue? Friday offered a brief respite for Disney shareholders after the company has been rocked by the double whammy of longtime CEO Bob Iger stepping down, and, more recently,…

As more and more people are observing social distancing and staying at home, the fact that they are watching more video might seem like the ultimate “dog bites man” non-story. Still, some recent findings from Hub Entertainment and Wurl show just how much TV viewing has…

The stock market is in free fall as Wall Street is powerless to combat the global impact of the coronavirus pandemic. Yet Netflix stock, trading at nearly $320 per share as of this writing, is holding up relatively well, having only fallen about 17 percent over…

This year will be the tipping point for streaming services. Cord-cutting reached previously unheard of levels last year, and that trend will only accelerate from here. Learn More >>

Netflix still ranks as the video “network” considered “most indispensable” by U.S. TV viewers, but it’s losing ground — while three-month-old Disney+ is already viewed as a must by about 14% of viewers. Learn More >>

about 4 in 10 said Netflix is one of their indispensable TV sources, 11 points higher than second-ranked CBS, according to Hub’s “Evolution of Video Branding” report. Among young consumers, 53% of 16-34-year-olds consider Netflix a must-have TV source, twice as high as second-ranked Hulu. Disney+,…

Netflix is the most indispensable TV source for US consumers. According to a new survey from Hub Entertainment Research, when asked which networks and sources they’d keep if choices were limited, 39% of respondents said that Netflix is their first choice, 11 points higher than CBS…

With today’s TV content available from a multitude of sources, does loyalty to TV content sources exist anymore? Hub’s Evolution of Video Branding study explores how US consumers feel about content distributors, devices, networks, and online sources. Learn More >>

Hub Entertainment Research tracks how technology impacts consumers. Its latest study, “Evolution of Video Branding,” conducted in February with 2,105 U.S. TV users 16-74, found interesting results for streamers. Learn More >>

Picture this: It’s 2003 and your family has just finished arguing over which Netflix movies you’d be renting that week. They come in the mail and you watch them throughout the week before sending them back and ordering new ones. Learn More >>

Shopping by smart speaker is growing more slowly than previously forecast amid security concerns and competition from smartphones, eMarketer said in a revised outlook. As a result, the researcher cut its forecast for the number of U.S. consumers who will make a purchase through a smart…