June 5, 2019
We are in a golden age of streaming video, with subscription services like Netflix, Hulu, HBO Now, Sling TV, YouTube TV and others offering more content to consumers than ever before. Learn More>>
June 5, 2019
In this discussion with Hub Research’s Jon Giegengack, we discuss what people’s TV bundles look like today. We also dig into what makes people happy about their bundle, what makes them sad, and what it tells us about Disney+ prospects when it releases in November. Learn…
June 5, 2019
Consumer discontentment with OTT fragmentation is rising and has been recognized in a spate of surveys about the state of streaming both in North America and Europe. Mounting frustration with the need to subscribe to multiple services was already apparent at least a year ago, for…
June 5, 2019
We’re in an era of peak TV, and streaming services are battling it out for the biggest possible share of the market. Netflix, HBO, Amazon Prime and Hulu are already here, Disney+ is jumping in later this year, and WarnerMedia and NBCUniversal are cooking up their own…
June 5, 2019
A quarter of American TV viewers say they can’t add another streaming service or content source to their plate. Learn More>>
June 5, 2019
A quarter of American TV viewers say they can’t add another streaming service or content source to their plate. Learn More>>
June 5, 2019
There’s no shortage of choices for streaming video services—with Apple, Disney, NBCUniversal and WarnerMedia all planning launches in the coming year. But consumers may already feel they have too many subscriptions. Learn More>>
June 5, 2019
That’s according to Hub’s newest study, The Best Bundle, which shows that the average viewer now watches TV content from 4.5 different sources: including traditional pay TV, streaming subscriptions (Netflix, Hulu, Amazon, YouTube TV, HBO Now, etc.) and free ad-supported platforms (Crackle, Pluto TV, Roku Channel,…
June 5, 2019
It’s one of the more interesting debates in video industry research circles right now—new OTT platforms from Disney, WarnerMedia, Apple and NBCUniversal are either walking into opportunity, or a market already saturated with streaming video services. Learn More>>
June 5, 2019
With a Netflix subscription in every “pot,” followed closely behind by Hulu and Amazon Prime Video, over-the-top video household penetration in the United States has reached overload status. Learn More>>
June 5, 2019
This week a research group called Hub Entertainment Research released their annual look at the state of streaming and traditional pay TV. According to this report, cable TV/pay-TV subscriptions dropped from 84% of Americans in 2018 to 75% of all Americans in 2019. Learn More>>
June 5, 2019
Findings from research and analysis firm Hub’s newest study, The Best Bundle, suggest that US consumers are becoming more and more overwhelmed by the proliferation of TV providers and content. Learn More>>
June 5, 2019
Almost half of US homes with televisions own 4K sets, but just 55% of the people in those homes have ever viewed 4K content, even though a number of platforms support the new technology, Hub Entertainment Research said in a new report. Learn More>>
June 5, 2019
Here’s a remarkable statistic that we doubt applies to the typical Sound & Vision reader: Almost half of American homes (47%) have a 4K/Ultra HD TV yet 45% of those households have not watched any 4K content on that TV. Learn More>>
June 5, 2019
It is almost impossible not to buy a 4KTV in today’s consumer electronics market. Yet, new data from Hub Research found that just 55% of 4KTV households actually watch 4K content. Learn More>>
June 5, 2019
Hub’s inaugural study on entertainment technology, Entertainment in the Connected Home, shows that even though ownership of new connected devices in the US is high, many who own them don’t use most of their core capabilities. Highlights from the study include: Learn More>>
June 5, 2019
Although technology advancements and consumer functions for TV sets keep improving, many consumers don’t use many of those capabilities — especially with 4KTV sets. Learn More>>
June 5, 2019
The number of homes that own a new connected TV device is increasing, but they aren’t being used to their full potential, according to a new study from Hub Entertainment Research, a measurement research company. Learn More>>
June 5, 2019
Almost half (44%) of TV viewers ages 16 and older say that if they could only keep some of the TV networks they have access to, Netflix would be on their list, according to figures [infographic] published by Hub Entertainment Research. This number puts it well…
June 5, 2019
A survey of consumers conducted by Hub Entertainment Research and Dynata reveals widespread password sharing among viewers who watched the April 14th Game of Thrones (GoT) premiere from an online platform. Highlights from the study include: Learn More>>
June 5, 2019
A survey of consumers conducted by Hub Entertainment Research and Dynata has revealed widespread password-sharing among viewers who watched the 14 April Game of Thrones (GoT) premiere from an online platform. Learn More>>
June 5, 2019
The latest — and last — series of the biggest TV show in the world kicked off on Sunday, and brought in some big numbers for HBO. 17.4 million viewers tuned in for the season 8 premiere of Game of Thrones, either watching live on TV…
June 5, 2019
A big audience turned out for the premiere of the final season of HBO’s Game of Thrones, but according to a new survey, a lot of those viewers were using “shared” passwords and many plan to drop the premium network after the series finale. Learn More>>
January 3, 2019
Consumers want to sample new shows and watch old favorites immediately, and they turn to streaming to do it. Who will ultimately be able to give them what they want — Netflix, or the new platforms from old players? Learn More>>
January 2, 2019
Peter Lenkov knows how to make new TV shows out of old hits, and that’s a specialty in high demand at major broadcast networks these days. “Hawaii Five-0,” his update of the 1970s detective series, is in its ninth season on CBS. He also oversees “MacGyver,”…
January 2, 2019
According to a recent survey, when TV viewers were asked about watching a favorite TV show, more consumers than ever say they watch that show on line. Is the broadcast of original content a key factor in that development? Learn More>>
January 2, 2019
On its Q3 earnings call last week, Disney CEO Bob Iger gave some further insight into how the company is preparing for its shift into the direct-to-consumer (DTC) streaming future. By the end of next year, Disney will have three DTC services operating under its roof:…
January 2, 2019
Here’s a consequential “wow” for media platforms. In a game-changer for traditional TV networks and cable companies, Netflix has overtaken live TV as the choice where viewers access their favorite shows. In Hub Research’s new “Conquering Content” study, 32% of respondents cited Netflix, while live TV…
January 2, 2019
Here’s a bit of research that one can take for face value, or perhaps leave open for interpretation. According to Hub Entertainment Research, known for reports focused on consumer abandonment of MVPDs; devices (with a focus on digital); and platforms (with, again, an emphasis on digital), “viewers are…
January 2, 2019
Netflix has overtaken live TV as the platform where TV viewers watch their favorite show, according to Hub Research’s 2018 “Conquering Content” study. According to MediaPost, Hub has published the study for each of the past five years, tracking viewer behavior on both traditional linear and…
January 2, 2019
Netflix is the number one source for watching favorite TV programs, according to Hub’s latest “Conquering Content” study. Thirty-two percent of those surveyed said they use the streaming service to watch their favorite show, versus 26% who watch on traditional live TV. Overall, 56% of respondents…
January 2, 2019
Netflix has overtaken live TV as the platform where TV viewers watch their favorite show, according to Hub Research’s 2018 “Conquering Content” study. Hub has published the study for each of the past five years, tracking viewer behavior on both traditional linear and online content sources….
January 2, 2019
In its latest annual study of TV viewing habits, Hub Entertainment Research found that more people seek out their favorite shows on Netflix than on live TV. Learn More>>
January 2, 2019
Charles Darwin would have an absolute field day with the current cutthroat television landscape. In the third quarter of 2018, the TV industry suffered the worst subscriber loss in U.S. history, losing more than 1 million paying customers, according to new research firm Moffett Nathanson. Though…
January 2, 2019
The shift toward over-the-top (OTT) video has accelerated. According to a new study by the research firm Hub, 56 percent of consumers now saying that they use streaming platforms over pay-TV services to watch their favorite content. Learn More>>
