Hub In the News

A study from Hub suggests that gaming is not only compelling entertainment, but also a forum where friendships are created and maintained – especially for young men. Learn More >>

Since July delivered a disappointing second quarter earnings report, Netflix shares have fallen around 23% as Wall Street analysts trumpet the looming challenges from Walt Disney Company’s Disney+, Apple’s Apple TV+, AT&T’s HBO Max and Comcast’s Peacock. Learn More >>

Historically, able actors who play characters with disabilities have been rewarded for their performances with high box office returns, critical acclaim and even Academy Awards. Learn More >>

The good news for TV and movie junkies: There are new, major streaming services popping up. The bad news? It’s getting more expensive to keep up. Learn More >>

New data shows that U.S. TV viewers are as likely to cite online as their primary TV source as traditional pay-tv. 1-in-5 say Netflix is their primary, but the SVOD pioneer could be headed for trouble later this year. Learn More >>

Ease of navigation and favorite show availability drive consumers’ TV default decisions, and will in large part determine the success of both new and existing services, says the report. Learn More >>

NEW YORK—As television viewing options have increased in recent years, viewers have expanded their sources of programming among live linear, subscription video on demand and virtual multichannel video program distributors like YouTube TV, Hulu or DirecTV Now, according to a new report from Hub Entertainment Research….

Consumers are nearly as likely to turn to an online video source first when they decide to watch TV as they are to go to a traditional pay-TV provider, according to a new study from Hub Entertainment Research. Learn More >>

A new study says Disney+ seems to be entering U.S. households at the perfect time, as more and more viewers consider cutting the cord. Learn More >>

Now that more than 75 percent of all U.S. households possess a smart television set or TV-connected device, how is that universe of consumers using these possessions? Learn More >>

If Netflix began showing ads on its platform, viewers would revolt. When everyone heard Netflix was getting rid of Friends, we saw a mini freak-out by Netflix users. But that was nothing compared to what would happen if the streaming giant allowed advertisements. Learn More >>

This session will bring together representatives of several companies at the forefront of branded content and influencer marketing, in order to identify the most important things that agencies, brands, creators and other interested parties need to know about this emerging space. Learn More >>

You’ll subscribe to seven or eight different services, you’ll pay over a hundred bucks a month when you’d budgeted twenty, and you’ll like it. That prediction has never been right. Learn More >>

So, Netflix had a bad week. Actually, by its own recent stellar standards, Netflix had a horrendous week. Quarterly earnings beat expectations, but subscriber growth was anemic, barely half what analysts expected. The U.S. subscriber count even dropped slightly, for the second time ever. Learn More >>

The battle for consumer hearts and wallets in the subscription-video industry got off to a premature start this month, led by HBO’s flood of Emmy nominations and a Netflix face plant on subscriber growth. Learn More >>

If Hollywood had a “trending tab,” Jeffery Katzenberg’s Quibi would be at the top of the list. Opinions are mixed about whether the mobile-only subscription video-on-demand service will succeed, but history tells us creating a business off the back of premium short-form content is hard. Learn…

New research from analyst Hub has found that when it comes to a number of advanced TV features, the industry is suffering from a number of missed opportunities while online video is seeing strong CE brand awareness kick in. Learn More >>

A slight majority of U.S. consumers say they “have never heard of” Next Gen TV (aka ATSC 3.0) according to a new survey from Hub Entertainment Research. Learn More >>

The hit Netflix show “Stranger Things” isn’t just taking over Americans’ living rooms — it’s also upending the way companies market and advertise their brands to new audiences. Learn More >>

Netflix’s second-quarter performance wasn’t pretty. Nonetheless, Netflix still finds itself at the top of the streaming mountain, with more than 150 million global accounts. Learn More >>

Netflix’s second-quarter performance wasn’t pretty. Nonetheless, Netflix still finds itself at the top of the streaming mountain, with more than 150 million global accounts. Learn More >>

In terms of satisfaction, Netflix customers are far more engaged with the content on offer than their rivals, and the record-breaking viewing figures for the latest season of Stranger Things (pictured) suggests viewers are consuming its original shows at breakneck speeds. Learn More >>

Original programming isn’t cheap, which has some experts believing the unthinkable might happen: Netflix (NASDAQ:NFLX) may soon start broadcasting commercials. Learn More >>

Over the last few years, there’s been growing speculation that Netflix (NASDAQ:NFLX) will have to introduce an advertising-supported option in order to grow its subscriber base. Learn More >>

Season 3 of “Stranger Things” has been viewed by 40.7 million household accounts in the four days since its worldwide debut on July 4, according to Netflix. Learn More >>

Some 64 million US households use OTT, which now reaches two-thirds (66%) of homes with WiFi. Learn More >>

With original content costs running into the billions of dollars, Netflix may one day be unable to rely solely on subscription fees to generate revenue. Learn More >>

Netflix could generate some $1.3 billion in revenue by 2021 if it introduced an ad-supported tier in the US, according to Nomura’s Instinet analysts. Learn More >>

For reasons that we’ve previously laid out here, those of you who subscribe to Netflix probably won’t see ads on the service anytime soon — and maybe even ever. Learn More >>

Almost a quarter of Netflix subscribers would cancel their membership over the introduction of adverts. Learn More >>

Netflix (NFLX -0.2%) could lose about 23% of its subscribers if it starting runs advertisements with its streaming service unless it “significantly” lowered current monthly fees, according to the results of a survey conducted bt Hub Entertainment Research. Learn More >>

NBCUniversal got the attention of Hollywood and TV viewers everywhere last week, announcing a five-year deal to take The Office back from Netflix and put it on its own streaming service starting in 2021. Learn More >>

Netflix could generate some $1.3 billion in revenue by 2021 if it introduced an ad-supported tier in the US, according to Nomura’s Instinet analysts. Learn More >>

A new study found 23% of respondents would likely drop their Netflix subscriptions if the service added advertising without lowering prices. Learn More >>

A big chunk of Netflix consumers could drop the big digital video platform if it changed its business model to include advertising — even with a decline in monthly pricing. Learn More >>

Introducing ads to the famously ad-free service could scare away millions of customers, new study finds Learn More>>

Exclusive: Hub’s “Monetization of Video” report explores which distribution models consumers find most valuable, and how they prefer to pay for content. Learn More>>

We are in a golden age of streaming video, with subscription services like Netflix, Hulu, HBO Now, Sling TV, YouTube TV and others offering more content to consumers than ever before. Learn More>>

In this discussion with Hub Research’s Jon Giegengack, we discuss what people’s TV bundles look like today. We also dig into what makes people happy about their bundle, what makes them sad, and what it tells us about Disney+ prospects when it releases in November. Learn…

Consumer discontentment with OTT fragmentation is rising and has been recognized in a spate of surveys about the state of streaming both in North America and Europe. Mounting frustration with the need to subscribe to multiple services was already apparent at least a year ago, for…

We’re in an era of peak TV, and streaming services are battling it out for the biggest possible share of the market. Netflix, HBO, Amazon Prime and Hulu are already here, Disney+ is jumping in later this year, and WarnerMedia and NBCUniversal are cooking up their own…

A quarter of American TV viewers say they can’t add another streaming service or content source to their plate. Learn More>>

A quarter of American TV viewers say they can’t add another streaming service or content source to their plate. Learn More>>

There’s no shortage of choices for streaming video services—with Apple, Disney, NBCUniversal and WarnerMedia all planning launches in the coming year. But consumers may already feel they have too many subscriptions. Learn More>>

That’s according to Hub’s newest study, The Best Bundle, which shows that the average viewer now watches TV content from 4.5 different sources: including traditional pay TV, streaming subscriptions (Netflix, Hulu, Amazon, YouTube TV, HBO Now, etc.) and free ad-supported platforms (Crackle, Pluto TV, Roku Channel,…

It’s one of the more interesting debates in video industry research circles right now—new OTT platforms from Disney, WarnerMedia, Apple and NBCUniversal are either walking into opportunity, or a market already saturated with streaming video services. Learn More>>

With a Netflix subscription in every “pot,” followed closely behind by Hulu and Amazon Prime Video, over-the-top video household penetration in the United States has reached overload status. Learn More>>

This week a research group called Hub Entertainment Research released their annual look at the state of streaming and traditional pay TV. According to this report, cable TV/pay-TV subscriptions dropped from 84% of Americans in 2018 to 75% of all Americans in 2019. Learn More>>

Findings from research and analysis firm Hub’s newest study, The Best Bundle, suggest that US consumers are becoming more and more overwhelmed by the proliferation of TV providers and content. Learn More>>

Almost half of US homes with televisions own 4K sets, but just 55% of the people in those homes have ever viewed 4K content, even though a number of platforms support the new technology, Hub Entertainment Research said in a new report. Learn More>>

Here’s a remarkable statistic that we doubt applies to the typical Sound & Vision reader: Almost half of American homes (47%) have a 4K/Ultra HD TV yet 45% of those households have not watched any 4K content on that TV. Learn More>>

It is almost impossible not to buy a 4KTV in today’s consumer electronics market. Yet, new data from Hub Research found that just 55% of 4KTV households actually watch 4K content. Learn More>>

Hub’s inaugural study on entertainment technology, Entertainment in the Connected Home, shows that even though ownership of new connected devices in the US is high, many who own them don’t use most of their core capabilities. Highlights from the study include: Learn More>>

Although technology advancements and consumer functions for TV sets keep improving, many consumers don’t use many of those capabilities — especially with 4KTV sets. Learn More>>

The number of homes that own a new connected TV device is increasing, but they aren’t being used to their full potential, according to a new study from Hub Entertainment Research, a measurement research company. Learn More>>

Almost half (44%) of TV viewers ages 16 and older say that if they could only keep some of the TV networks they have access to, Netflix would be on their list, according to figures [infographic] published by Hub Entertainment Research. This number puts it well…

A survey of consumers conducted by Hub Entertainment Research and Dynata reveals widespread password sharing among viewers who watched the April 14th Game of Thrones (GoT) premiere from an online platform. Highlights from the study include: Learn More>>

A survey of consumers conducted by Hub Entertainment Research and Dynata has revealed widespread password-sharing among viewers who watched the 14 April Game of Thrones (GoT) premiere from an online platform. Learn More>>

The latest — and last — series of the biggest TV show in the world kicked off on Sunday, and brought in some big numbers for HBO. 17.4 million viewers tuned in for the season 8 premiere of Game of Thrones, either watching live on TV…

A big audience turned out for the premiere of the final season of HBO’s Game of Thrones, but according to a new survey, a lot of those viewers were using “shared” passwords and many plan to drop the premium network after the series finale. Learn More>>

Consumers want to sample new shows and watch old favorites immediately, and they turn to streaming to do it. Who will ultimately be able to give them what they want — Netflix, or the new platforms from old players? Learn More>>

Peter Lenkov knows how to make new TV shows out of old hits, and that’s a specialty in high demand at major broadcast networks these days. “Hawaii Five-0,” his update of the 1970s detective series, is in its ninth season on CBS. He also oversees “MacGyver,”…

According to a recent survey, when TV viewers were asked about watching a favorite TV show, more consumers than ever say they watch that show on line. Is the broadcast of original content a key factor in that development? Learn More>>

On its Q3 earnings call last week, Disney CEO Bob Iger gave some further insight into how the company is preparing for its shift into the direct-to-consumer (DTC) streaming future. By the end of next year, Disney will have three DTC services operating under its roof:…

Here’s a consequential “wow” for media platforms. In a game-changer for traditional TV networks and cable companies, Netflix has overtaken live TV as the choice where viewers access their favorite shows. In Hub Research’s new “Conquering Content” study, 32% of respondents cited Netflix, while live TV…

Here’s a bit of research that one can take for face value, or perhaps leave open for interpretation. According to Hub Entertainment Research, known for reports focused on consumer abandonment of MVPDs; devices (with a focus on digital); and platforms (with, again, an emphasis on digital), “viewers are…

Netflix has overtaken live TV as the platform where TV viewers watch their favorite show, according to Hub Research’s 2018 “Conquering Content” study. According to MediaPost, Hub has published the study for each of the past five years, tracking viewer behavior on both traditional linear and…

Netflix is the number one source for watching favorite TV programs, according to Hub’s latest “Conquering Content” study. Thirty-two percent of those surveyed said they use the streaming service to watch their favorite show, versus 26% who watch on traditional live TV. Overall, 56% of respondents…

Netflix has overtaken live TV as the platform where TV viewers watch their favorite show, according to Hub Research’s 2018 “Conquering Content” study. Hub has published the study for each of the past five years, tracking viewer behavior on both traditional linear and online content sources….

In its latest annual study of TV viewing habits, Hub Entertainment Research found that more people seek out their favorite shows on Netflix than on live TV. Learn More>>

Charles Darwin would have an absolute field day with the current cutthroat television landscape. In the third quarter of 2018, the TV industry suffered the worst subscriber loss in U.S. history, losing more than 1 million paying customers, according to new research firm Moffett Nathanson. Though…

The shift toward over-the-top (OTT) video has accelerated. According to a new study by the research firm Hub, 56 percent of consumers now saying that they use streaming platforms over pay-TV services to watch their favorite content. Learn More>>