The first wave of the Hub Post Pandemic survey will explore the impact that COVID has had on entertainment, leisure, and lifestyle habits, including a special focus on changes in TV services used and viewing behaviors. The study will also look forward: asking consumers to prioritize which pre-pandemic behaviors they’re most likely to resume once things return to normal, and which new behaviors they’re most likely to continue.
2020 Evolution of the TV Set
The second year of this report will continue to cover the current, emerging, and soon-to-come capabilities of TV sets and TV set peripherals, and how they may influence viewer behavior. The report provides stakeholders in the “TV value chain” – device manufacturers, content producers, and content distributors – with insights they can use to improve their TV-related business outcomes.
The study is conducted among 2,500 U.S. consumers age 16-74, with broadband access at home and who watch a minimum of 5 hours of TV per week.