On March 19h and 20th Hub fielded a survey among 1,276 US consumers. The goal: to find out how the virus and social distancing are changing behavior and preferences when it comes to entertainment content.
Evolution of Video Branding
The 2020 wave of Hub’s Evolution of Video Branding study thoroughly examines the impact of industry changes on TV consumers. How aware are they of the multitude of content and distribution brands? How clear are they on what each brand offers? And which brands do they trust to deliver the best content?
Online survey with 2,015 U.S. broadband TV consumers age 16-74.