The 2020 wave of Conquering Content will explore how both the rapid expansion of TV platforms and the COVID-prompted new normal have shifted the way viewers learn about, and decide to watch, new TV content. The study’s goal, as always, is to offer the kind of insight that will help our clients thrive during these unprecedented times.
The study was conducted among 1,604 U.S. consumers age 16-74.
2020 Privacy and Piracy
Two important topics are covered in this new report for 2020 – Piracy and Privacy. Connected devices in the home – whether TVs, smartphones, tablets, or smart home devices – expose consumers to both of these “Ps”.