The Best Bundle study updates both our 2018 and 2019 studies on consumer perceptions and adoption of TV service bundling and addresses these questions:
1. How satisfied are consumers with their current combinations of TV services
2. What is the reference for creating one’s own combinations or preset bundles
3. The specific DIY service bundles people are most likely to create
4. The types of present bundles they find most appealing
Results are based on a survey of 2,000 U.S. consumers age 16-74 who watch a minimum of 1 hour of TV per week.
2020 Connected Home
In 2020, the second year of this tracking study, we again provide a broad look at entertainment technology in the home, as well as intentions to purchase new media tech and how people approach those purchases (retail channels, brand trust, information sources). Tracked against 2019 data, this overview reveals what’s hot and what’s not in the world of media-related tech.