The report will help inform clients as to the trajectory of voice control tech in entertainment and the potential impact on their businesses. Particularly insightful will be the ability to show how key metrics have changed in the two years since Hub’s Voice Control report in 2019.
2021 CONQUERING CONTENT
Conquering Content is Hub’s annual deep-dive on the path to TV discovery: how viewers first hear about content, the attributes that lead them to engage with some shows but not with others, and how the process differs by platform (e.g. traditional pay TV vs. streaming) and content (e.g. brand new shows vs. catalog, TV shows vs. movies, scripted vs. unscripted, etc.)