Among current users of voice control, this study explores which devices they own/use, voice control technology embedded into other devices, and the use cases and satisfaction for voice recognition. Among non-users, we evaluated awareness of and plans to adopt voice tech, awareness of particular platforms and brands, and which features or use cases they find most attractive. Learn more.
“Video Redefined” takes a deep-dive into current adoption of these new forms of video content, the appeal of new entrants into the market, and importantly, the impact of these new content sources on traditional TV viewing. The study will also look at trends in new video consumption and attitudes since our 2018 “New TV Times and Places” research. Learn more.
