Two important topics are covered in this new report for 2020 – Piracy and Privacy. Connected devices in the home – whether TVs, smartphones, tablets, or smart home devices – expose consumers to both of these “Ps”.
2020 Decoding the Default
Hub’s 2020 Decoding the Default study is an annual study on platforms and devices consumers turn to first when they’re ready to watch TV content—and how their TV “home base” has changed over time. This year’s wave of Decoding the Default offers insight into how today’s “new normal” has influenced the sources and devices consumers consider default, the services that have gained and lost the most ground, and the factors that have the strongest impact on viewers’ default decisions.