The New “Golden Age” of TV: In an era of proliferating options, how do consumers find, choose, and consume TV content?
Today’s TV decision-makers face new challenges:
The good news: technology has also made TV a more compelling form of entertainment. More TV content is being consumed. Consumers have more ways to engage with shows they love. And new screens have made TV an option in times and places it never was before.
Through our custom research and our Hub Reports subscription, we help our clients to navigate these challenges and act upon the opportunities.
“We’re in a third golden age of television…the audience doesn’t care about the platform. They care about the content.” – Kevin Spacey