Netflix’s subscriber count is soaring and the company is investing billions into original content, but according to a new report published by Marketing Charts today, live TV is still the first place around half of TV viewers go first when they want to watch a show. However, for roughly one in five viewers, or 19 percent, their “default” source for TV programming is now Netflix. That figure is up from 15 percent last year, indicating that Netflix’s drive to fill its library with can’t-miss content may be working.
The survey data comes from Hub Entertainment Research, and counts a U.S. TV viewer as someone who watches at least 5 hours per week, and has broadband at home.