May 11, 2017

Viewers Spend Half a Day With Media, But Conflicting Views on ‘Where’

Dueling data – that is, research findings that can prove anything you want – have always been one of my media obsessions. So this week’s crop of analytical research offers a bonanza, as well as a contradictory outlook, on how we’re watching the cornucopia of viewing options.

An eMarketer study, “U.S. Time Spent with Media,” which includes forecasts through 2019, shows that Americans now spend 12 hours and seven minutes per day consuming media,

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