Over 50 million Americans subscribe to Netflix (NASDAQ:NFLX) as of the end of last quarter. That number completely dwarfs Hulu and the number of Amazon (NASDAQ:AMZN) Prime subscribers taking advantage of its video streaming feature. Hulu has over 12 million subscribers, and comScore estimates that just 17 million Prime subscribers stream content in any given month.
But both Amazon and Hulu are stepping up their original and licensed content spending in an effort to attract new subscribers. That could worry some investors that the two will not only cut into Netflix’s market share, but actually steal subscribers away from the streaming leader.