Technology has given consumers exponentially more entertainment options, and fundamentally changed how they discover new content, which providers they get it from, and how they pay for it (if they pay, at all). The ultimate competition is now for the one commodity that *isn’t* expanding: disposable time.
We created Hub to focus on the intersection of technology and entertainment. Our mission: to provide our clients with the insights to understand new behaviors best, and act on them first.
WHAT WE DO
Jon Giegengack is the founder and principal at Hub Entertainment Research. He launched Hub in 2013, as the convergence of technology and entertainment began to gain speed. Jon recognized the need for real-time insight about the changing world of digital entertainment: from how people discover new content, to how they consume it, to how they pay for it (if they pay at all).
Jon and the Hub team work with leading entertainment brands including ABC, Comcast, Netflix, Sony, AMC and AT&T. Jon has more than 20 years of experience in research for the entertainment industry.
Giegengack is a regular speaker at industry events, and his work has appeared in publications like Variety, The Wall Street Journal, Adweek, Multichannel News, and eMarketer.
Contact Jon at jong@hubresearchllc.com
From traditional pay TV to streaming providers to short form content on YouTube – video content has never been more compelling to consumers
Gaming has become the centerpiece of digital entertainment for many consumers. Big titles have become cultural events akin to blockbuster movies, casual games and mobile devices make gaming a potential choice for any place and time, and eSports and free-to-play games have changed the way consumers discover and interact with content.
The music industry was among the first forms of entertainment to face technology disruption, and trends there have been leading indicators for other entertainment categories.
In 2019 consumers have many entertainment sources that are ad-free. But as the cost of streaming platforms rise, free ad-supported platforms become more attractive. And new ad-tech holds the potential to make advertising more effective for brands, and more tolerable for consumers.
The technology and devices consumers use to engage with entertainment are becoming more powerful, more connected, and have more applications.
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