New data from Hub Entertainment Research highlights how quickly SVOD is supplanting live TV viewing. No surprise that the focus of these changes is in the young, who are now almost completely disengaged from live TV.
Spoiled for choice
In its new report Decoding the Default, Hub says that the average number of TV sources available to each viewer has increased from 3.7 in 2014 to 4.5 in 2018. There are no prizes for guessing from where the growth has come: SVOD services like Netflix and HBO Now.