New research on the viewing habits of viewers has found that viewers see smart TVs and streaming media players as having a whole lot in common, including the ability to strongly influence viewing behaviors.
According to Hub Entertainment Research’s Streaming TV: Built-in vs. Plugged-in? study—based on a survey of 2,517 U.S.-based viewers—smart TVs are not moving to replace streaming media players—like a Roku box or Fire TV USB stick—but rather that the smart TV/streaming player combination may exist side by side for some time to come.