Most TV consumers would rather watch ads if it means saving money, according to the fourth quarter wave of Hub’s “TV Advertising: Fact vs. Fiction” study, which reveals strong engagement with ad-supported TV services among television viewers in the United States.
The report noted that 57% of the participants say they would rather watch ads and pay $4-5 less per month for a streaming service. Preference for less expensive, ad-supported tiers over more expensive, ad-free tiers has remained relatively stable over the past year.