Today’s headlines about AI (Artificial Intelligence) are hardly a passing trend. AI is rapidly changing the way people are interacting with entertainment and technology, and companies are embracing AI to streamline operations and improve efficiencies in producing, marketing and distributing content.
How much are consumers keeping up with AI?
Popular tools like OpenAI’s GPT-4 and DALL-E are being used to create images, music, scripts, games and fully realized ads and video content. The lines between “real” and “fake” are becoming even blurrier as post-production AI tools are enhancing not just backgrounds and environments, but character identities and storylines. And how companies are using AI to better match viewers with the content they love – using AI algorithms and recommendations – are continuing to improve.
In this new report, Hub will explore how much people are aware of and understand what AI currently offers. We will explore how people are currently using AI and their interest in interacting with other content and features powered by AI across the entertainment landscape. Finally, we will analyze where the biggest opportunities (and challenges) lie in how AI can benefit studios, talent, distributors, and consumers.
As part of the Entertainment & Technology Tracker series, this report will also include quarterly tracking questions about the home media technology landscape.
Source: Interviews with 2,540 U.S. consumers 16-74
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