Since 2021, Hub’s “Connected Home” tracking study has delivered a comprehensive look at the technology and devices being used in US households, as well as intentions to buy new technology in the future. TV, PC and mobile manufacturers continue to innovate with better viewing and interactive features, leaning into AI tools to help streamline experiences across entertainment, productivity and home living. How much are consumers keeping track of these new innovations and how are they seeking ways to improve on the current home technologies in their lives?
2026 will continue to capture the devices and technology that consumers own, and which devices people are using to help find, manage and enjoy entertainment content across platforms and devices. We will look at new upgrades and devices announced at the recent Consumer Electronics Show to see what’s most likely to grab the attention of consumers in 2026.
Source: Interviews with 2,659 U.S. consumers 16-74
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