FAST: FULL THROTTLE examines the rise of Free Ad-Supported Streaming Television (FAST) services and their role within the evolving TV ecosystem.
The study delivers a clear and actionable view of how FAST platforms fit into today’s TV landscape. It examines who’s watching FASTs, how viewers discover content, and what content and formats keep them engaged. It deep-dives into the perceived strengths and disadvantages of FAST services, as well as drivers and barriers of FAST usage.
Source: Interviews with 3,009 U.S. TV viewers with broadband access age 16-74
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