It’s important to remember that new TV technology hasn’t only changed the traditional TV watching experience. Just as the iPod changed how consumers define the experience of music, there are now fundamentally new TV behaviors and occasions that never existed before. Many of these have a great deal of commercial value–but there’s no blueprint for networks or distributors to act upon them.
- How new TV options have changed consumers’ perceptions and expectations about TV in general
- Which new TV scenarios have the greatest commercial potential for content providers
- Which new TV services are technologically feasible, but of relatively low interest to consumers