The Beat Goes On: The music industry was one of the first to feel the effects of digital disruption. And the battle is far from over.


If there’s any industry that knows how digital disruption can upend an existing business model, it’s the music industry. Among the many challenges the industry has wrestled with, and continues to wrestle with…

  • Distribution: The shift from physical to digital was only the beginning. The industry now has to adapt to increasing consumer preference for streaming over downloading—and what that means when it comes to pricing, promotion, revenue sharing, etc.
  • Monetization: Digital sales, online radio, satellite radio, ad-supported streaming, premium streaming subscriptions, YouTube: music monetization is the puzzle that keeps on giving.
  • Sustained Listening: With revenues based more and more on a per-stream model, the industry has a new challenge on its plate: findings ways to convince consumers to listen to songs repeatedly.
  • Piracy: While the rise of streaming services seems to have reduced illegal downloading, music piracy is still a force to be reckoned with.

The principles at Hub have been working with music companies from the beginning of the online commerce revolution, to help the industry adapt most effectively to the ever-evolving digital landscape.

“Put your consumers in focus, and listen to what they’re actually saying”-Daniel Ek, founder of Spotify

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