Smart TVs and streaming media players (SMPs) are the backbone of the CTV ecosystem. A large majority of homes in the United States (83%) have either an “enabled” (internet-connected) smart TV or an SMP. A plurality of homes (44%) own both types of devices.
Asked about the equipment attached to their smart TV sets, respondents tell us that over half (57%) of enabled smart TVs have at least one streaming media player attached – with a notable share of those having two attached!