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What is the future of ad-supported TV in a streaming world?
LEARN MOREOur TV Advertising: Facts vs. Fiction study has shown that consumers remain open to advertising, especially when it helps them save money, access more content, or feel their time is well spent. In Wave 10, we will focus on viewer attitudes, perceptions and experiences with tiered subscription services:
Source: Interviews with 3,000 US TV Viewers age 16-74
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