Reports

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Below you can download excerpts of our past reports.  You can subscribe to receive the full report, respondent data and year-over-year trending.  For more information on what we cover and how to sign up just fill out the contact form at the bottom of this page.

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April 2020

2020 Best Bundle

The Best Bundle study updates both our 2018 and 2019 studies on consumer perceptions and adoption of TV service bundling and addresses these questions:
1. How satisfied are consumers with their current combinations of TV services
2. What is the reference for creating one’s own combinations or preset bundles
3. The specific DIY service bundles people are most likely to create
4. The types of present bundles they find most appealing

Results are based on a survey of 2,000 U.S. consumers age 16-74 who watch a minimum of 1 hour of TV per week.

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The Best Bundle study updates both our 2018 and 2019 studies on consumer perceptions and adoption of TV service bundling and addresses these questions:

  • How satisfied are consumers with their current combinations of TV services
  • What is the reference for creating one’s own combinations or preset bundles
  • The specific DIY service bundles people are most likely to create
  • The types of present bundles they find most appealing

Results are based on a survey of 2,000 U.S. consumers age 16-74 who watch a minimum of 1 hour of TV per week.

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April 2020

2020 Connected Home

In 2020, the second year of this tracking study, we again provide a broad look at entertainment technology in the home, as well as intentions to purchase new media tech and how people approach those purchases (retail channels, brand trust, information sources). Tracked against 2019 data, this overview reveals what’s hot and what’s not in the world of media-related tech.

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In 2020, the second year of this tracking study, we again provide a broad look at entertainment technology in the home, as well as intentions to purchase new media tech and how people approach those purchases (retail channels, brand trust, information sources). Tracked against 2019 data, this overview reveals what’s hot and what’s not in the world of media-related tech.

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March 2020

TV During Quarantine

On March 19h and 20th Hub fielded a survey among 1,276 US consumers. The goal: to find out how the virus and social distancing are changing behavior and preferences when it comes to entertainment content.

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On March 19h and 20th Hub fielded a survey among 1,276 US consumers.  The goal:  to find out how the virus and social distancing are changing behavior and preferences when it comes to entertainment content.

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February 2020

Evolution of Video Branding

The 2020 wave of Hub’s Evolution of Video Branding study thoroughly examines the impact of industry changes on TV consumers. How aware are they of the multitude of content and distribution brands? How clear are they on what each brand offers? And which brands do they trust to deliver the best content?

Online survey with 2,015 U.S. broadband TV consumers age 16-74.

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The 2020 wave of Hub’s Evolution of Video Branding study thoroughly examines the impact of industry changes on TV consumers. How aware are they of the multitude of content and distribution brands? How clear are they on what each brand offers? And which brands do they trust to deliver the best content?

Online survey with 2,015 U.S. broadband TV consumers age 16-74.

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