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December 7, 2020

On TV, the Pandemic’s Biggest Impact Was Accelerating Behaviors That Were Already Happening

The pandemic is an experience that none of us will soon forget. The most obvious impact on the TV industry was the immediate and massive surge in viewing created by lockdowns. But viewing has dropped from those early peaks. In the end, history may show that the pandemic’s biggest legacy was that it turbocharged the shift from traditional pay TV bundles to streaming platforms that was already underway.

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