New data show that more than half of US consumers use free streaming services, and most viewers love FAST. YouTube, LG Channels, and Samsung TV Plus add content to capitalize on the interest.
US viewers love FAST
According to data from Hub Entertainment Research, US streamers are embracing ad-supported viewing. The company says that 55% of consumers used a free streaming service with ads in Q2 2022, up from 50% in Q1 and 46% in Q4 2021. Many consumers also watch ads when they subscribe to a streaming service. 42% subscribe to Hulu, Paramount+, Peacock, HBO Max, or Discovery+ with ads. The number didn’t change over Q1 2022, but it could get a boost later this year or early next when Netflix and Disney+ deliver their ad-supported tiers.