March 5, 2020

When consumers are asked which TV networks and sources they’d keep if they were limited to only a few

about 4 in 10 said Netflix is one of their indispensable TV sources, 11 points higher than second-ranked CBS, according to Hub’s “Evolution of Video Branding” report. Among young consumers, 53% of 16-34-year-olds consider Netflix a must-have TV source, twice as high as second-ranked Hulu. Disney+, launched just three months ago, comes in third. For viewers 35+, the top three sources are broadcast networks.

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