October 8, 2018

23% Of Netflix Subscribers Would Leave If It Added Ads

How important is a commercial-free experience to Netflix?

A new study from Hub Entertainment Research suggests that 23% of subscribers would drop the service if it kept the same price point but incorporated ads into its programming.

Notably, however, Hub also found that if Netflix added ads but simultaneously dropped its prices by $2 or $3 per month, far fewer subscribers — only 16% — would be likely to drop the service.

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