December 5, 2022

4 WAYS YOUR CTV/OTT AD DOLLARS CAN WORK HARDER IN 2023

The ad-supported streaming revolution took center stage in 2022, with subscription fatigue prevailing for cost-conscious consumers. The arrival of Netflix and Disney+ ad tiers are further bolstering this trend. Consumers continue to rein in spending as inflation persists and are embracing ad-based streaming services. In fact, more than half (55%) of consumers use at least one free ad-supported streaming TV service (FAST), according to Hub Entertainment Research.

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