September 8, 2020

50% of American viewers switch on their TV by going to a streaming platform first

Hub Entertainment Research publishes the results of its “Decoding the Default” study conducted in August 2020 among 1,600 American Internet consumers, aged 16 to 74, who watch television at least one hour per week and who answered that question : “Which providers and platforms do consumers turn to first when they want to watch TV?”

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