This first-time study will explore new forms of video: short form content, “digital-first” video created to be consumed online, and content delivered through YouTube personalities and networks. We’ll measure consumption of this content, why it’s appealing, and the extent to which it competes with/complements viewing from other sources.
The study is conducted among 1,246 U.S. consumers age 16-74, with broadband access at home and who watch a minimum of 5 hours of TV per week.