Netflix is having a miserable year. The streaming giant shed 200,000 subscribers in the first quarter of 2022 — its first loss in more than a decade — and dropped around 1 million more in quarter two.
The company’s woes have sparked concerns that video streaming is dying, but research suggests that there’s plenty of life left in the sector.
A May study by Hub Entertainment Research estimated that 89% of US consumers subscribed to one in streaming service in 2022 — an 11% increase on the previous year.